ADAY: Workout gear with Olympic-level tech (pre-launch)

Meg & Nina have been working behind the scenes on ADAY for a long-time now and are finally ready to share it with the world. They’re both very active and struggled to find clothing that they could wear to gym classes, which could also work in the rest of their day-to-day life. The solution is ADAY; here’s an example of some of their designs:

for guys/geeks as to why this is interesting: Lululemon stock is up ~50% since this time last year and Under Armour stock is also up over 50% since they launched their viral ballet advert last year, which many saw as trying to take marketshare from Lululemon. So yeah – this is a hot, rapidly growing space, and it’s clearly an area that women want innovation in, so who better to disrupt it than a new startup with a great team?