Meet Ada, your new AI research consultant! Ada uses generative AI to demystify market research, making it accessible for anyone to get key product, marketing, and pricing insights directly from their target audience. Insights for all!
Have a question about Ada by SightX? Ask it here and get a real answer.
Intercom — Startups get 90% off Intercom + 1 year of Fin AI Agent free
Startups get 90% off Intercom + 1 year of Fin AI Agent free
Promoted
Do you use Ada by SightX?
Maker Comment
Maker
đź“Ś
Hey makers!
It’s Tim Lawton, co-founder and co-CEO of SightX, an intuitive insights platform for connecting with, understanding, and analyzing your customers and target audiences.
The Problem
Market research always sounds like a great idea in theory. Who wouldn’t want to run their product ideas by the exact people they want to buy it? But it gets difficult (and expensive) fast to do it yourself.
And for people like myself, it’s pretty inaccessible since I didn’t have a background in market research or statistics. The more companies I spoke with, the more the problem seemed much bigger than I expected. Unless you had a massive budget, you were piecing together disparate data points and trying to tell a story about your customer, or worse yet, guessing.
The Solution
When my co-founder, Naira, and I first created SightX, it was mainly a platform for professional market researchers. - build surveys, create robust experiments, connect with consumers, and analyze the results. It works great for them! In fact, the majority of our users are pretty major brands (think: HBO Max, Johnson & Johnson, Vox Media, Dominos, Microsoft).
Those logos are pretty awesome and all, but our mission was always to democratize research capabilities. Companies of any size should be able to compete and level the playing field with the biggest brands out there. We proved that what we’ve built can meet the needs of those kinds of organizations.
Now it’s time to share this with the world! We’re excited to introduce you to Ada.
The Impact
Ada’s a game changer. Full stop. But for anyone who wants to better connect with their audience, Ada is critical.
Ada takes all of the guesswork out of doing your own research. Imagine having an expert researcher, brilliant statistician, and ace marketer helping you ask the right questions and pick out key insights!
We're incredibly grateful for any feedback, suggestions, or questions you might have. Our goal is to make market research as intuitive and user-friendly as possible, and we're excited to continue improving Ada with your help.
Thank you for checking us out and for your support! 🙏
Ada is a game changer for the market research industry. Research is something every company, of any size, needs in order to identify growth opportunities. Now it's actually available to every company of any size with Ada being able to offer expertise, advise, analysis, and a lot more.
Ada is an incredible AI consultant. Simple to use to create custom tests and uncover key insights in seconds. A great example of AI increasing efficiency exponentially!
