Launched this week
Ad Breakeven
Free break-even ROAS, CPA & CPC calculators for paid ads
12 followers
Free break-even ROAS, CPA & CPC calculators for paid ads
12 followers
Find break-even ROAS, max CPA, max CPC, and sales volume from your margin and conversion rate. Free hub calculator for ecommerce and lead gen with shareable results.
Love how clean the results page feels, with each metric clearly labeled and the shareable URL actually preserving the inputs. That's a thoughtful touch most calculator tools completely overlook.
@arife5dng Thanks. Yeah, preserving inputs in the URL was intentional so you don’t have to re-enter everything. Appreciate you noticing.
A clean little calculator, especially like the shareable results for quick back-and-forth with clients. One thing that would push it further: a toggle to factor in things like shipping costs, returns, or discount rates alongside gross margin, since real break-even ROAS almost never comes from margin alone. Even an optional "add costs" field would make this a daily tool instead of a starting point.
@mira5jc5 Thanks Mira. Great feedback. We already have an optional field for extra costs per order (like shipping), but I agree it’s easy to miss. Adding discount % and return rate would be a smart next step. Would that be enough for how you work with clients?
Pretty straightforward tool for quickly checking if your campaigns are actually profitable. The shareable results link is a nice touch when looping in clients or teammates on a budget decision.
@sabasyaren82598 Thanks, glad the shareable link is useful for client conversations. That was exactly the idea.
honestly love how simple this is, one thing though — adding a field for monthly ad spend or a quick CAC payback period calc would be super useful, right now i have to export to a spreadsheet to figure out how fast we're actually recouping acquisition cost, would make the tool way stickier for me
@ekremmsrlj7i0 Thanks Ekrem, really helpful. We do have an ad spend field on the main calculator, but I hear you on monthly budget framing. CAC payback is a great idea. That’s a different layer from break-even ROAS/CPA. What inputs do you use in your spreadsheet today (LTV, monthly margin per customer, etc.)?
Plugged in my margin and conversion rate and got a clear break-even ROAS plus the max CPA and CPC in seconds. The shareable results link is a nice touch for sending to my media buyer.