Hey Product Hunt 👋 I'm Shar, founder of Motion ABX. We've spent the last few years implementing ABM programs on HubSpot and Demandbase for mid-market B2B teams, and the same pattern shows up every time: companies launch ABM before they're actually ready, then blame the strategy when it doesn't work. We built this scorecard to give marketing leaders an honest read on where they actually stand, across ICP definition, buying committee mapping, tech stack fit, and sales alignment, before they spend $50K+ on platforms or agencies. 24 questions, 10 minutes, no email gate. You get letter grades per category and a specific next-step recommendation. Curious to hear from this community: what's the biggest gap you've seen between "we want to do ABM" and actually being set up to run it? Sales alignment? Data? Exec buy-in? Happy to answer anything about ABM implementation, HubSpot setup, or Demandbase if useful.

ABM Readiness Tool

Grade B2B team's ABM readiness in 10 mins (Free & Ungated)

Grade B2B team's ABM readiness in 10 mins (Free & Ungated)