99% Invisible - The Gruen Effect

Sociological Study Of The Design Of Retail Spaces

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Sociological Study Of The Design Of Retail Spaces

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Retail spaces are designed for impulse shopping. When you go to a store looking for socks and come out with a new shirt, it’s only partly your fault. Shops are trying to look so beautiful, so welcoming, the items so enticingly displayed and in such vast quantity, that the consumer will start buying compulsively. This is the Gruen Effect. (Show Notes Credit: 99% Invisible's website; Photo of Victor Gruen is Courtesy of The American Heritage Center)

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11yr ago

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