404Tracking

We built 404Tracking because we kept running into the same problem. Modern websites rely on analytics, but the tools available were either too heavy, too invasive, or simply inaccurate when it comes to privacy and real-world tracking. Google Analytics became slow, blocked, cookie dependent and increasingly inaccurate. Plausible is nice but limited. Other tools collect too much user data, require consent banners, or miss a huge part of the traffic, especially from mobile, ad blockers, privacy browsers, or traffic coming through redirects and social media. We needed something that was: cookie free fast enough to avoid slowing down conversions privacy first accurate even with blocked or redirected traffic powerful enough to show replays, funnels, heatmaps and events So we built it. 404Tracking started as a small internal tool to debug funnel drop offs and understand why campaigns were not converting. Over time we realized that many others have the same issue. Creators, SaaS founders, agencies and marketers all struggle with understanding real user behavior. During development, the product evolved significantly. We added Session Replays because numbers alone never show why users drop. We added Heatmaps to see behavior at scale. We added Funnels and Events for clear conversion insights. We built a 0.1s lightweight script so tracking never slows down a page. 404Tracking became the tool we always wished existed. Fast, privacy driven analytics with full visibility into how users behave, without cookies, consent banners or low accuracy. Our mission is simple. Give people clear and honest analytics again, without the complexity or baggage.