What do people think of 101 eCommerce Tips?
Highly recommend for anyone with any sort of e-commerce business, or any marketer (many of the tools and tips in the ebook apply to other industries as well)
Will highly recommend it to any marketing person
So everybody 'knows' eCommerce should-dos, musts, and nice-to-haves, but nobody has ever put them in one place. Michael wrote a book you can read, and a book you can use. Each tip has some background that gives you the why, and then goes through the how, the where, and the what in enough detail that even a non-marketer (like me) can execute these tips.
Simple and straight-forward, this book (delivered through Gumroad) is a must-have.
Mike seems to be a thought leader in this space with many years in SaaS to back up the wisdom presented here. One thing that could be expanded is being more data-driven and having instrumentation throughout the tech stack because after all 'performance is a feature.' A one second difference in site performance can increase sales by huge double-digit margins.
People are busy, so I truly appreciate it when productivity books are direct to the point--having more meat and less fat. Will have fun trying out all the cool tips that are applicable to an e-commerce site I just launched, and another one that's coming up next year.
Awesome work, Michael!
Great ebook loaded with information with easy to access links to websites that have real-world examples and success stories.
