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Slow pick up from YouTube to cater to Live Streaming on Mobile but they have started rolling it out. Experience seems similar to Periscope... although "And since it uses YouTube’s peerless infrastructure, it’ll be faster and more reliable than anything else out there." From the YT blog: YouTube mobile live streaming will be baked right into the core YouTube mobile app. You won’t need to open anything else, just hit the big red capture button right there in the corner, take or select a photo to use as a thumbnail, and you can broadcast live to your fans and chat in near real time. Because it’s built right into the YouTube app, mobile live streaming will have all the features your regular videos have—you’ll be able to search for them, find them through recommendations and playlists and protect them from unauthorized uses. And since it uses YouTube’s peerless infrastructure, it’ll be faster and more reliable than anything else out there. We think this will offer you an entirely new, more intimate and spontaneous way to share your experiences with your communities. We’re launching today with The Young Turks, AIB, Platica Polinesia, SacconeJolys, and Alex Wassabi at VidCon and will be rolling it out more widely soon. You can read a summary from The Next Web here h/t @aghoshal @kurtwilms would love to get your insight here :)
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A huge game changer for content marketing - especially for startups looking to build an audience.
Super cool! So many live streams products now, this will be a great thing in a few years.
For the history books: my Samsung Galaxy Note 5 can stream live to YouTube right through the built in camera app.. So this feature existed for millions of users, but was poorly promoted
@em because Facebook live has been around for 5 months?
@hashim yes thats one of the reasons. Snapchat, musically, periscope, meerkat - most of the people "found" their spot already. Instagram and youtube "stars" moved to snapchat and facebook has a stronger social network than youtube with people interested in more content driven (=older people) live streams (for example historical events of all kind or politics) and entertainment, pop and stars are already powerful on snapchat - i dont think they mirror that activity to youtube (snoop dog, joey badass, kim kardashian, and dr. miami for example).
@em @hashim Emin, I beg to differ as you are underestimating the strength of the YouTuber creator community. Unless you are one of the lucky 140 folks or content providers that Facebook Live has shelled out $50 million to, (http://www.wsj.com/articles/face...) there's nothing but soft promotional ROI - and a murky path to monetization - for people using Facebook Live or Periscope. YouTube understands monetization and nurturing the creator community. Zuck and Sheryl just drove a Brink's truck to LA and backed it up at CAA and WME/IMG to jumpstart Facebook Live, but this is not a sustainable model and does not meet the needs for the 98% of content creators. And if you visit facebook.com/livemap and watch it for awhile, I would not say the game of live has been won at all. 🐇or 🐢🐇or 🐢 or🐇or 🐢 or🐇or 🐢or 🐇or 🐢or 🐇or 🐢or🐇or 🐢 or🐇🐢
@em It'll be interesting to see how YouTube leverages the main countermeasure to not being first-to-market: a differentiated feature set.