Yet Another Mail Merge (YAMM)

Run well-targeted email campaigns with Gmail & Google Sheets

4.0/5
About

Create email campaigns with Gmail and Google Sheets. Personalize & track each email sent. Yet Another Mail Merge is so easy to set up that everybody can use it! In a couple of clicks, send bulk emails to a mailing list without any coding knowledge.

54 Reviews
 +69 reviews
  • Jesse RadonskiAccount Coordinator, Evolve PR
    Pros: 

    An easy way to email people quick updates that usually hit an inbox instead of a promotions box.

    Cons: 

    Takes a little getting used to when onboarding (as with any tech product)

    I've mostly used YAMM for quick updates to people I've previously corresponded with. Though I have the option to insert their names into the emails all fancy-like, I usually err on the side of caution and write universal email drafts for everyone I'm sending to. Great app!

    Jesse Radonski has used this product for one year.
  • Joe MinockAthleteProgress.com / Rails & JS Dev
    Pros: 

    It's a life saver. I personalize all of my emails and have a huge conversion rate

    Cons: 

    Cons? None.

    I've been using YAMM for over a year now. I've used it for investor / stakeholder updates, team updates, etc. In terms of efficiency, I save a boatload of time and can keep track of who is getting my messages.

    It's the best of it's class.

    Joe Minock has used this product for one year.
  • Sam MichelFounder, Chinwag
    Pros: 

    Flexible, simple to use with tools I know already, cheap to use, great support

    Cons: 

    Bit fiddly with spreadsheet filters, managing unsubs / bounces is a manual process

    Used YAMM on and off for a few years now when a more personalised mail merge approach is required. Have used it on mailouts to several thousand people eg. for invites (all optin in case you were wondering).

    The mail merging is great, the integration between sheets and Gmail is pretty straightforward and once you get into some of the dynamic stuff sheets can do, there's all sorts of ways of using it: custom links, attachments, event custom pre-filled forms.

    It's pretty quick, too, even for sends with hundreds of email addresses. Downside is that you can get yourself in to trouble if you're not careful about making sure you're OK to send to those emails, especially when new stricter data protection rules are coming in across Europe and California. Make sure you've got permission to send and respect opt-outs!

    Only niggle is that if I want to send multiple campaigns from the same spreadsheet, YAMM sometimes can't find the email addresses, even when following the instructions, but there's ways round this (duplicating the sheet), however it's sometimes useful to keep all the YAMM campaigns on a single sheet with different columns for each email sent.

    Use YAMM for personal touch.

    Use others eg. Mailchimp, etc for bulk emails.

    In summary, excellent product, good support, well worth it.

    Sam Michel has used this product for one year.
  • Michael CaldwellFounder, Petmasters
    Pros: 

    Powerful capabilities implemented in an effortless way

    Cons: 

    Has a reporting dashboard but could use more granularity

    We've used this to do all of our mailings. Rather than hit you over the head with a hammer, YAMM lets you get what you need done with a light touch. Integrates seamlessly with Google sheets and Gmail. Save thousands of dollars by avoiding a heavier solution.

    Michael Caldwell has used this product for one year.
  • Tejaswi R@AnaekHQ; Previously lead-gen @VWO
    Pros: 

    1. Simple yet powerful features. The essential features for a mass email campaign are all there.

    2. Seamless integration with Google Sheets

    Cons: 

    There is no simple guide when onboarding

    I set it up within minutes. The google sheets integration is smooth. Sent out campaign to 300+ in one day with personalization and scheduling. The feature set is pretty expansive. Looking forward to use the Saleforce integration. If it works well, that would be epic! Very straightforward to use and measure success

    Meanwhile I think an onboarding guide will really help after setting up the account. Somehow I missed it and had to spend a bit of time to understand how to setup my first campaign.

    Tejaswi R has used this product for one day.
  • Nick RimsaEariously.com Product Manager
    Pros: 

    Saves me an insane amount of time. It's really inexpensive.

    Cons: 

    I mean ... Nothing?

    The company I work for uses HubSpot. I HATE HubSpot. Everything about it. It's super poorly engineered. With any email messaging, I use YAMM. Have been using this for three years on several different projects, and have never been let down once. Also, I've had feedback, and it's always been listened to (and implemented). Really can't say enough good things about this product, and the leadership behind it.

    Nick Rimsa has used this product for one year.
  • Pros: 

    It's straightforward, quick and extremely efficient! I love the open rate & the clicks feature!

    Cons: 

    I can't think of any

    My whole team and I have been using the yet another mail merge tool for over a year for prospecting campaigns, follow-up campaigns with customers, sending newsletters, nurturing affiliates and many others. I recommend YAMM constantly to friends outside the company as well, since it's extremely useful! Keep up the good work!

    Vanya @ CloudSigma has used this product for one year.
  • Pros: 

    Very easy to use -- very intuitive. Superb value-for-money.

    Cons: 

    I'm still a bit puzzled about SPF records and what I need to do to improve deliverability.

    I use it to personalize messages and deliver different information to different members of my group. It's very flexible and easy. The messages look like they are hand-crafted from my personal account. The free-mium business model allows you to see how it will work for you before paying the very modest amount for a subscription.

    Wayne Willis has used this product for one year.
  • Manjunath M Gowdaceo, WildTrails India
    Pros: 

    Cool - love it

    Cons: 

    None but if you can improve, an easy way to set a lower limit to send

    my subscription allows 1500 per day but I dont want to send so many but less than 500 even though the list is say 5000 and there is no easy way to do it

    Manjunath M Gowda has used this product for one year.
  • Pros: 

    Does exactly what it says it will do for a remarkable price.

    Cons: 

    It would be nice to save defaults like return email.

    Easy to set up, easy to use, and has a nice simple reporting feature. Not flashy, but I don't need or want flashy. I want to do thousands of mailings for my non-profit at a minimal cost, and this add on does that very well. Couldn't be happier.

    Stephanie Heacox has used this product for one year.
  • Mandy Weidmannfor school and club volunteers
    Pros: 

    Simple to use (after you've learnt the first time), not spammy, very efficient, very reliable.

    Cons: 

    The history of user interaction (opens, clicks etc) is not able to be recorded in a central CRM. Frustrating daily limits but

    Love YAMM! I use Mailchimp for my main audience emails (very large database) but use YAMM for more particular communications to smaller audiences. I always write these emails with merge fields to customise it and use a very conversational style. Nobody receiving them would guess that they were automated. Well done YAMM!

    Mandy Weidmann has used this product for one year.
  • Pros: 

    Easy to setup & use

    Cons: 

    Need option to send more emails per day

    When I was looking options for mail merge from gmail, I found this on the Chrome extension store. Had tried out multiple other tools before I used this. And after using this tool, I am not looking for any alternative.

    Ghanashyam Shankar has used this product for one month.
  • Tedz MondresUniversity Researcher, UP Manila
    Pros: 

    Easy and Straightforward

    Cons: 

    Perhaps listening to its users over time. I’m sure some issues will come up, and hopefully YAMM will continue improving the add-on.

    Keep it up! Thanks for the very dependable YAMM! I guess it can be improved if the tracker will not mark the email as read even if the sender opened the sent email intentionally or unintentionally. Thanks!

    Tedz Mondres has used this product for one year.
  • Pros: 

    YAMM is easy to use, works great and free! great referral program too!

    Cons: 

    It's too awesome!

    I've used YAMM for a long time and I LOVE IT! I've even gotten my work to start using it - its a cheap yet efficient alternative to those expensive tracking softwares programs that ask you to pay $$$ every month. This is an awesome product.

    Loren Diesi has used this product for one year.
  • Em WhitchurchAdmin Assistant, Progressive Sports
    Pros: 

    Does exactly what we need.

    Cons: 

    None, I'm yet to encounter a fault.

    Previously I have used a CRM system to send emails, with their pre formatted templates that people can clearly see are from a CRM... With YAMM it allows me to use my gmail inbox, making emails look far more personal. The in sheet tracking makes it far easier to see open rates and the snapshot sent straight to my inbox is perfect. An all round product that does exactly what it says on the tin. It's that good that we purchased it for 3 other email domains.

    Em Whitchurch has used this product for one year.
  • Joao SantosProduct Manager, OutSystems
    Pros: 

    Worked on first attempt, like a charm.

    Cons: 

    Immersion in Google Sheets experience implies a bit of compromise on UX.

    The welcome email "guessed" exactly the feature that I needed next, and the product had even more capabilities than I anticipated and were quite useful.

    Joao Santos has used this product for one month.
  • Sharon StewartOrganization Volunteer
    Pros: 

    Easy to use, ability to schedule future merge, real-time Tracking Report, reasonable price, quick support response

    Cons: 

    400/24 hr. email limit (which is not a problem if no time constraints & scheduling function used)

    I manage emails for an association of approx. 1000 members. This add-on has made my job of sending out monthly meeting notices an absolute piece of cake.

    Sharon Stewart has used this product for one year.
  • Greg S SaundersLoyalty Manager, McClatchy Newspapers
    Pros: 

    Easy, powerful, elegant

    Cons: 

    I wish I could do more than 1,500 daily, but that's a gmail issue.

    This is an email client for people who depend on email to communicate and market, but also want a life. Get a list, write an gmail, add graphics and some minimal coding...and you're done. And the dashboard is great for marketers like me to follow up with non-opening recipients, or to help sharpen my subject lines.

    I typically don't get excited about Mail Merge, but this program is so much more that just another Mail Merge. Its secret is in it's simplicity. It is robust, drop-dead easy and flexible in just about every configuration. I am loving this app.

    Greg S Saunders has used this product for one year.
  • Tanvi JainFounder
    Pros: 

    This is one of the most simple designs that I have come across

    Cons: 

    Can't think of any as my use case is straight forward

    Auto Schedule and Auto Stagger would be useful

    Say , I plan to send 100 emails

    A feature to auto schedule across x days , across x time slot would be useful

    Tanvi Jain has used this product for one year.
  • Daniel KlevenDirector of Admissions
    Pros: 

    Easy to use, customize, and track.

    Cons: 

    No complaints!

    I tried several different mail merge add-ons and wasn't completely satisfied until YAMM. I used the free service for a while but wanted to send larger email campaigns. Upgrading was a no-brainer. My associates are amazed at the custom emails I can send to a variety of lists. This is a really great service.

    Daniel Kleven has used this product for one year.