@rrhoover at Travelzoo, we created s slew of GA reports that were distributed via email. The downside of these reports weren't rasikyt readable in Apple Mail for the iPhone, so we often had to download clunky PDF files of data. Not ideal for on-the-go analysis.
XTRA.GA reminds me of the install and customer review data App Annie sends to developers each morning in basic HTML tables.
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