Whole Foods Market Bot

A bot to browse and search for recipes — even using emoji

get it
#1 Product of the DayJuly 24, 2016



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Adam Crouch@heyadamcrouch · VP Digital Product Management at Volvo
This is really well done. I could see it being really useful for "I have these 4 ingredients, what can I make with them?" situations
Raffaele Colella@raf_col · PM, Google News
@heyadamcrouch I am using it this way and works really well. First I said I have pasta, tuna and tomatoes and sent me some recipes. Now that I said the past is linguine is advising spaghetti. My italian bias suggests still linguine but it's pretty close!
Chris MessinaHunter@chrismessina · Product designer & entrepreneur
I kind of hoped you could like take a photo of an item/it's barcode in the store and send it over Messenger to get more information or recipes... I wonder if that's coming or possible?
Adam Crouch@heyadamcrouch · VP Digital Product Management at Volvo
@chrismessina problem is bar codes are mainly on packaged food. Produce and other ingredients often don't have any barcodes to read 😕
Matt Galligan@mg · CEO & Co-founder Picks & Shovels
@heyadamcrouch @chrismessina Computer vision would work pretty damn well in this case. Somewhat limited corpus of possibilities.
Jeff JenkinsMaker@jeffmjenkins · Head of Digital Strategy Whole Foods
@chrismessina Keep your fingers crossed. We are hard at work.
Chris MessinaHunter@chrismessina · Product designer & entrepreneur
@jeffmjenkins sweet! Would love to read up on any early learnings or your design process for how you arrived at what you launched!
Jeff JenkinsMaker@jeffmjenkins · Head of Digital Strategy Whole Foods
@chrismessina done. see below
Jeff JenkinsMaker@jeffmjenkins · Head of Digital Strategy Whole Foods
Hi! Jeff here from Whole Foods. To answer a few questions: 1. What led to the bot? --We always want to innovating and meeting our customers where they are. We had two key insights. A) Customer are always messaging/texting in store. Asking their partners or parents which type of peanut butter to buy, etc. B) People are looking for inspiration in store. They wonder past a gorgeous piece of salmon on sale and wonder what they could make. In fact ~50% of recipe searches come in aisle/store. So when you pair those two insights together, outcomes our first and most compelling use case. 2. We wanted to keep the use case as simple as possible as our POV that keeping a single use case in chatbots at the moment makes for a more compelling product. We also didn't want to spam you everyday with a recipe. There are some spammy bots out there. We like to think of this as another way to have Whole Foods help you in the kitchen or store when you want not when we deem appropriate. Thanks for all the support. Hope you enjoy and please if you have any feedback, we'd love it!
Georges Duverger@gduverger · Maker of Fitmeal
@jeffmjenkins Hi, Jeff! I'd love to talk to you more about the Whole Foods Market Bot. Is there an email you can be reached at? Thanks, and congrats!
Snah Desai@s_haverford · Operations Analyst, ServiceTitan
much yes
Jake Miller@jgmiller · Product Manager, BentoBox
Neato! I think this could really take advantage of "Hints" instead of only buttons to reduce multiple cards for the same request. Also being able to type more phrases would be nice. We made that switch in our bot here: http://m.me/tastingtable