Jobs to be Done has helped me better understand why people buy (or "hire") a product, and why they switch to new products.
I thought I understood JTBD, but @alanklement BLEW MY MIND with this book. He starts with the fundamentals, and then digs in deep, going back through the history to help you understand each layer.
I had a chance to chat with Alan on the MegaMaker podcast; it's a great primer if you're looking to get a better sense of Jobs.
@jordan_jackson This book offers case studies and interviews with innovators and entrepreneurs who've applied concepts like Jobs to be Done to create successfull products and companies. This book also goes into the theory of Jobs to be Done (JTBD) as well as practices you can use to understand customer motivation.
After being excited about JTBD when I was first introduced to the idea, I struggled to learn more. I was fortunate to read a preview copy of this book a few months ago. It has been indispensable and shaped not only how I think about JTBD but how I think about business in general. I cannot recommend this book enough.
Superb guide on Jobs To Be Done (JTBD) from Alan Klement. It's a free PDF at the moment before its Amazon book and Kindle release. Comprehensive and awesome.
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awesome, didn't realise this was available already. still amazed at how many marketers focus heavily on buyer profiles & personas (correlation) and totally ignore JTBD (causation).
Transistor
JTBD in 5: The North Star of an Enduring Business
JTBD in 5: The North Star of an Enduring Business
UI Patterns
Product Snacks