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Shaan Puri
@shaanvp · ceo, Monkey Inferno
WaterForward was a fun project we did pro-bono at the Inferno this year.
The challenge was simple - can you make a charitable site grow virally? But the solution of course proved to be a tough s.o.b.
We ended up reaching about 5M people (explosive viral growth in India randomly) and raised ~$850k, with all proceeds going to charity:water.
I did a writeu… See more
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Ryan Hoover
@rrhoover · Founder, Product Hunt
I enjoyed reading your essay this morning, @shaanvp. Excited to read more monkey stories.
What's the craziest marketing/product idea you didn't end up doing with WaterForward?
Nathan Bashaw
@nbashaw · Co-founder and CEO of Hardbound
@ShaanVP cool project, thanks for sharing!
The idea of getting people to click a lot and hear a story is awesome, and reminds me a lot of http://superhuman.io
My gripe is this: the two conversion steps of the funnel (sharing and paying) felt unnecessarily clumsy. Why can't I just type in some people's email addresses? Why do I have to connect with gmail? … See more
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Shaan Puri
@shaanvp · ceo, Monkey Inferno
@rrhoover - craziest marketing/product idea... here's a few we had:
A celeb-it-forward campaign.
Basically, we would make a 1-click way to tweet at a celeb with a huge following who could help us spread the word.
That way the twitter stream gets filled with "Hey Ellen, we need YOU to help us solve the water crisis!! + link", and eventually the celebrity … See more
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Shaan Puri
@shaanvp · ceo, Monkey Inferno
@nbashaw I hear ya - we trialled a sickening # of versions of that portion of the flow.
RE: Sharing with friends
In the end, it's a #s game. By putting a harsh wall (connect your address book), you turn away MOST people...but a few people who are really motivated do it anyways - and they have over a thousand contacts, so the net viral gain is larger
RE: … See more