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This week, Travis and Stewart interview Matt Asay of Adobe who -- during Halloween week -- tells us a few horror stories about how some mobile app and game developers have complicated their marketing stacks beyond belief, and how hard it is for web-focused businesses to make the move to mobile. We also discuss Twitter's latest news, including its earnings, user growth, and what this means for social advertising. Finally, we find out -- thanks to Adobe's annual online sales predictions report, which is always spookily accurate -- exactly what this holiday season holds for retail marketers.