VB Engage 024 - Mark Ghermezian, free sneakers, and how apps are taking over the world
The one with the customized Nike IDs and the Aura
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a year ago
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· Journalist/Analyst/Speaker - VentureBeat
This week, Travis and Stewart discuss apps. A lot. There's a new solution on the block this week that could spell the end of "shovelware" on your smartphone, and help you when you run out of memory or your battery is draining too fast. Plus, we reveal the details of a new study that explains exactly how to win over your app-wielding competition this holiday season. We then talk to Mark Ghermezian, CEO and co-founder at Appboy, about the rise of personalized app marketing, how to avoid being creepy, and why he gave away a stack-load of free customized sneakers.
a year ago