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“The essence of positioning and building a brand is narrowing the focus so that you can stand for something.” —Laura Ries This was such a great chat with Laura Ries. I enjoyed it a lot and I'm sure you will too. Laura is a leading brand strategist and bestselling author. One of the main reasons for that? She was inspired by her father Al Ries, the legendary positioning-pioneer. We all know him for the book he co-authored with Jack Trout: Positioning (https://www.producthunt.com/book...). The discussion was very insightful. Laura answered my questions about positioning and focused on explaining the essence of marketing strategy. (We had a few audio issues at the beginning of the episode. Sorry for that. :$)
damn wrong thread :P sorry / can't delete the commen