&udm=14

&udm=14

A quick way to get an AI-free search without any extra work

113 followers

Forget AI. Google just created a version of its search engine free of all the extra junk it has added over the past decade-plus. All you have to do is add "udm=14" to the search URL.
&udm=14 gallery image
&udm=14 gallery image
&udm=14 gallery image
Free
Launch tags:GitHubSearch
Launch Team / Built With
Auth0
Auth0
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Promoted

What do you think? …

Chris Messina
Love it when people take it upon themselves to roll back Google's changes...! (especially when using Google tools (i.e. UTMs)).
Ernie Smith
Not going to lie: I have zero regrets about using a profanity in the tagline, which ties into the bigger issues with the “enshittification” of products by large companies. (It says “disenshittification” upon the suggestion of Cory Doctorow, coiner of the term, BTW.) I did concede to people who may not want to share that line with their parents or their coworkers and created a safe-for-work version on a different domain, which I kind of like as a brutalist A/B test. I built this in an hour, using the most basic of tools, and it’s seen an outsized wave of attention since then. My goal for this, beyond simplifying a confusing search, is to make the &udm=14 code famous, or well-known enough that people are aware of how to work around a dark pattern in Google’s interface. Given that it’s received upwards of 125,000 views in five days and a wide array of media coverage, I think it’s done well on that front. My hope is that Google is paying attention to how many people really just want a no-nonsense version of their interface, no AI, knowledge panels, or even ads. Charge for it if you have to—you already have half the world’s credit card numbers! Heh. One note: It’s listed as open-source, but it actually has a Creative Commons Zero license, effectively putting it in the public domain. If you want to put up your own version with different tags or a different design, feel free.
Sophia Wang
As someone who values authentic search results, &udm=14 is a breath of fresh air! No more AI bias in my searches, just pure, unfiltered information. It's like the old days of the internet, but with a modern twist. Really enjoying the simplicity and efficiency it brings to my daily routine.
Max Panke
Upvoted because I appreciate the straightforward tip! It’s becoming pretty overwhelming with all the AI optimizations in search engines lately. A clean, no-nonsense search experience is much-needed. I do wonder tho, how consistent the results will be using this method. Have you tried it for various types of searches, and does it hold up well compared to the standard search experience? Thanks for sharing this practical advice!
Ernie Smith
@max_panke As far as I can tell, it simplifies down to the original Ten Blue Links, and the results largely match the “All” version minus all the extra stuff. If you use the knowledge panels, you won’t have access to them in this view. I recommend using both so you have access to those. There are some quirks I have noticed with the interface—sometimes the “Books” link, for example, doesn’t show up in the Web view. But for the most part, it is a simple take on an interface that has long been simple.
Barnabé DUBUS
Apparently I've been seriously enshitifyed by google search! I'd noticed some changes to google search over the years, but I hadn't realised just how much! I've just done a simple search, and the first result obtained with &udm=14 is the last result on the page for an enshitifyed search. Thank you for opening my eyes!
Denis Angilella
Simple and efficient!
Zeiki Yu
@denis_angilella Very much agree!
Matt Lee
If anyone has as a trick to get it working in Safari I’d love to know.
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