TrustRadius

Product reviews for business software

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vinaybhagat
vinaybhagat@vinaybhagat · Co-founder & CEO, TrustRadius
Andy - thanks so much for the mention. We launched in May and are still rapidly evolving our service. I welcome any feedback from the Product Hunt community.
Ryan Hoover
Ryan HooverPro@rrhoover · Founder, Product Hunt
Welcome, @vinaybhagat. Looks like you have an impressive volume of reviews. Reminds me a little of @yonasbe's Leanstack.io. Why do people review products on your site? Can you share any tactics or design decisions you've made to encourage more reviews?
vinaybhagat
vinaybhagat@vinaybhagat · Co-founder & CEO, TrustRadius
Thanks Ryan. The intrinsic motivations are as follows: 1) Pay it forward - a desire to share important experiences both positive and negative (we hear a lot "I wish I knew then what I know now") 2) Quid pro quo - they have benefitted from using the site and return the favor 3) Because they are asked - most often by us, sometimes by colleagues, vendors - 87% of our reviews are sourced independent of vendor referrals 4) Demonstrate their expertise - we give them a chance to build an expertise profile with the products they know, and a quality review is a great proof point that they actually have true expertise - 5) Affirmation - we try to send "social signals" to reviewers like how many times their review as been read and by whom (for registered readers) - similar to the LinkedIn who's checked your profile. Our primary emphasis as a site has been on trying to source high quality content, as we believe business software is a highly considered purchase, and that buyers cannot rely on ratings alone/ sentiment, but need to understand context, and use case etc.
vinaybhagat
vinaybhagat@vinaybhagat · Co-founder & CEO, TrustRadius
In terms of design decisions, there are a few important ones to share: Eliciting High Quality Reviews 1) Emphasis on structured content - most reviews sites (esp. in B2C) are unstructured. We felt that a business review needed to have structure, both to elicit higher quality/ more considered responses from reviewers, and secondly to make the information easier to scan and compare. 2) We have gone through multiple iterations/ tests for what questions to ask and how to ask them, to elicit the most compelling responses. For example, we dynamically render variants of the same question in different ways depending on a reviewers sentiment towards a product. 3) Tried to make writing a review more like you're having a conversation with someone. We even have a picture of our research director giving tips, and feature data driven anecdotes to spur someone on. The best way to see this is writing a review :-) Presenting Content 1) Because our content is structured, we are able to do interesting mash-ups. The first incarnation is a structured comparison. Here's an example for Marketo vs. Eloqua: https://www.trustradius.com/comp... 2) Because our reviews are long-form, we don't render multiple/all reviews in a single page, like most review sites. I am not 100% sure we made the right call. 3) We have emphasized social trust indicators - role, title, name, other products someone knows, points accumulated on TrustRadius. 4) We're experimenting with data driven visualizations which leverage data about shopper behavior. The first incarnation of that is our Comparison Ring which tells you which products are most commonly compared based upon comparisons run by other users of the site. Here's an example in the BI category: https://www.trustradius.com/cate... Welcome any feedback. Vinay
Hendrik Lennarz
Hendrik Lennarz@lennarz · CEO Trustbadge.com: Reviews Toolkit
@vinaybhagat Nice insights, thx a lot. What we discovered as most important trigger for getting reviews is the timing of the review invitation. 1. If there was a purchase, 1-3 days after delivery, depending on the product category. Fashion can be reviewed after first fitting. A new iPhone 7 can be reviewed reasonable after a couple of days using it. 2. There is no direct purchase as trigger. Somebody is looking around or gets a recommandation from somebody else. Incentivations can help a lot. And gamification stuff can be a reward enough for most of the people, believe in me 😄 Would love to chat a bit more with you guys about how to collect more genuine reviews.