Discussion
vinaybhagat
@vinaybhagat · Co-founder & CEO, TrustRadius
Andy - thanks so much for the mention. We launched in May and are still rapidly evolving our service. I welcome any feedback from the Product Hunt community.
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Ryan Hoover
@rrhoover · Founder, Product Hunt
Welcome, @vinaybhagat. Looks like you have an impressive volume of reviews. Reminds me a little of @yonasbe's Leanstack.io.
Why do people review products on your site? Can you share any tactics or design decisions you've made to encourage more reviews?
vinaybhagat
@vinaybhagat · Co-founder & CEO, TrustRadius
Thanks Ryan. The intrinsic motivations are as follows:
1) Pay it forward - a desire to share important experiences both positive and negative (we hear a lot "I wish I knew then what I know now")
2) Quid pro quo - they have benefitted from using the site and return the favor
3) Because they are asked - most often by us, sometimes by colleagues, vendors - 8… See more
vinaybhagat
@vinaybhagat · Co-founder & CEO, TrustRadius
In terms of design decisions, there are a few important ones to share:
Eliciting High Quality Reviews
1) Emphasis on structured content - most reviews sites (esp. in B2C) are unstructured. We felt that a business review needed to have structure, both to elicit higher quality/ more considered responses from reviewers, and secondly to make the information eas… See more