TowTurk

The idea for TowTurk came from firsthand frustration with how broken roadside assistance still is, especially in dense cities. When a driver breaks down, they are forced into stressful phone calls, unclear pricing, long wait times, and low trust. At the same time, service providers struggle with idle time, inconsistent demand, and reliance on brokers. The market was fragmented, inefficient, and outdated on both sides. TowTurk was built to solve this gap by redesigning roadside assistance as a real-time marketplace. The journey involved building and iterating quickly, deploying the app and platform, integrating verification, fixing real-world edge cases, and refining the experience based on live usage. The result is a transparent, technology-driven system that replaces chaos with clarity, aligns incentives for drivers and providers, and turns a high-stress moment into a predictable, reliable experience.