TMY.GRL AI Messenger Bot

Promoting Tommy Hilfiger’s supermodel Gigi Hadid



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Chris MessinaHunter@chrismessina · Product designer & entrepreneur
Interesting to see a fashion brand like Tommy Hilfiger jump on bots to launch a new product line. It took a few tries to get it to do anything, and the biggest fail was in the bot's voice — it felt quite off-brand and generic. Also, not sure I'm ready for this look.