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Jason Kintzler
@jasonkintzler · PitchEngine
Don't make the mistake of assuming PR is just about journalists. If you're a journalist, and people are pitching you - be grateful. Today, audiences are attainable for almost any brand. Creating great content isn't just about trying to engage journalists anymore...it's about reaching people who love what you make/do/sell. Let them do the evangelizing for you… See more
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Jason Kintzler
@jasonkintzler · PitchEngine
@davidlidsky That's a battle I've been fighting since we launched pitchengine back in 2009. Trouble is, we're in a hybrid time. There are still too many old school hierarchies within large PR firms. They think it's 90% about great writing instead of making a genuine connection with a brand's audience and stakeholders (which includes journalists).
I'll tak… See more
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Ryan Hoover
@rrhoover · Founder, Product Hunt
To create a tiny pitch page, simply email tiny@pitchengine.com with the text and an attachment of images. I'm curious what they're doing behind the scenes to create the page. They may be manually creating these pages.
While the pages look good, reporters probably prefer the information to be communicated in the email. Asking them to navigate to another p… See more
Derek Skaletsky
@dskaletsky · Founder & CEO, @knowtifyio, @sherlock_SF
I actually love this. I've known @jasonkintzler for a while and have always loved what he was doing to push the interaction between brands & journalists. The real power of TinyPitch to me is how the journalists can have all their stuff sent to their own #hashtag (explained more here: http://tiny.pr/7sfNRZfG)...To @rrhoover's point, they're working on the… See more
Camille Ricketts
@camillericketts · Head of Marketing, First Round Capital
As someone who has worked as both a reporter and in PR, I'm not too sure about this idea. The finished products are beautiful, but as a PR person, you probably have a bunch of other moving parts going on around an announcement, and you'll still want to put something out on the wire where traditional media will see it. As a journalist, you just want the facts… See more
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Jason Kintzler
@jasonkintzler · PitchEngine
Email @davidlidsky @rrhoover is the easy answer. Of course we'll have an email formatted version, but that's making a big assumption - that this is aimed squarely at journalists. Yes, TNW's piece implies that, but there's much more at play when you're talking PR for the modern web. We're ripping up a word doc PR culture and distilling it down to a clean, lit… See more