Will it scale? That's the question marketers ask. But here's the problem - that thinking steers you toward the same saturated tactics that everyone is using. Drift has grown exponentially by doing the things that don't scale. You can too. Grab this free book to try 40 of our marketing playbooks.

discussion
Would you recommend this product?
9 Reviews5.0/5
Hiten Shah
Hunter
Crazy Egg, Product Habits & FYI
This time Drift is launching a new book (not a new feature) called "This Won't Scale." The book shows you how their marketing team has used unscalable tactics to drive results and become one of the most well-known marketing teams in SaaS.
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@hnshah Hi, the link is not working. It leads to a 404 page, a very nice one btw.
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Jan KuzelB2B SaaS Marketing
@hnshah please fix the link :)
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Daniel J. Murphy
Maker
Director of Marketing @ Privy.com
@hnshah @kuzeljan whoops! Product Hunt went live before the page did, my fault! It's live now: drift.com/unscalable
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Daniel J. Murphy
Maker
Director of Marketing @ Privy.com
@hnshah @gkollias sorry George! Product Hunt went live before the page did, my fault. Here you go: https://www.drift.com/unscalable/
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Davis Baer
Co-Founder of OneUp
Cool :) So it's a physical book? How long until I can expect it?
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Daniel J. Murphy
Maker
Director of Marketing @ Privy.com
@daviswbaer Hey Davis, the book will be available next month. Physical, real book :)
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Daniel J. Murphy
Maker
Director of Marketing @ Privy.com
@daviswbaer Order it today and you'll get yours next month.
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Davis Baer
Co-Founder of OneUp
@d_j_murphy So you are printing and shipping all these books for free? Almost seems to good to be true! Thanks :)
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@daviswbaer @d_j_murphy I love that you give away your book for free but to be honest: In times where all people talk about protecting our planet and nature do you really want to print so much books and send them around the globe? ;-(
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Keyul
Maker of Coursesity
Drift is a great product. Looking forward to the new book from Drift.
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Daniel J. Murphy
Maker
Director of Marketing @ Privy.com
@keyul Thanks, Keyul!
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@d_j_murphyI Call me awkward but I always say good bye to chatbots ;) However Driftbot stayed silent as a stone. ;) See screenshot below. I think this might be a missed opportunity to showcase your product in it's best context. Especially if somebody likes to chat with bots after "official business" is done ;)
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Daniel J. Murphy
Maker
Director of Marketing @ Privy.com
@matbilinski thanks for the feedback!
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This is brilliant
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Daniel J. Murphy
Maker
Director of Marketing @ Privy.com
@gaiapunk Thank you Evan, did you request a copy?
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