The Startup Chat - Marketing vs Sales

Steli & Hiten discuss sales vs. marketing in SaaS companies.

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Shira Abel
Shira Abel@shiraabel · CEO, Hunter & Bard
I listened to it - this is a good one. I've been doing marketing forever and while everyone talks about the conflict between marketing and dev - rarely is the chasm between marketing and sales discussed.
Ramin
RaminHiring@ramin · marketing, Close.io
@shiraabel Very true. At Close.io, we (marketing) constantly trying to work together with sales more closely. The sales reps are the ones who have all these interactions with our customers and understand them individually on a much deeper level, and the feedback and insights we, the marketing team, can get from sales are invaluable.