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The Jobs-to-be-Done Handbook

Practical techniques for improving your application of JTBD

Featured comment

Chris Spiek
@chriscbs · Founder, The Re-Wired Group
If you have questions about how to apply Jobs-to-be-Done to your product/marketing efforts, fire away! If you're new to JTBD there's a an online course that will get you up-to-speed (and you can use the coupon code PHLOVE to get 10% off). Thanks to everyone who has voted so far. Very humbled to be featured here!

Discussion

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Philipp Laurim
@edgarnigel · BeCubed
For everyone new to the JTBD Framework here is a nice intro by Andrej Balaz @ Medium: https://medium.com/the-job-to-be...
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Chris Spiek
@chriscbs · Founder, The Re-Wired Group
If you have questions about how to apply Jobs-to-be-Done to your product/marketing efforts, fire away! If you're new to JTBD there's a an online course that will get you up-to-speed (and you can use the coupon code PHLOVE to get 10% off). Thanks to everyone who has voted so far. Very humbled to be featured here!
Andreas Duess
@andreasduess · CCO, Nourish Food Marketing
I've got to ask, how is this new? The famous quote by Theodore Levitt: “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!” has been around since the middle of the last century.