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The Hynt Token

Get reminders at the right time & place

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Jack Smith
Hunter
@_jacksmith · Serial Entrepreneur & Startup Adviser
@bleistern and his team do fantastic design (on both the hardware and software side of things). I got a chance to see these units in real life; they're very tiny and well designed.
Matthew Bleistern
Maker
@bleistern · Founder at Hynt
@_jacksmith thanks for all the feedback along the way 👍
Matthew Bleistern
Maker
@bleistern · Founder at Hynt
Hey Product Hunt! I'm co-founder and CEO of MoonRoof Labs, the company behind Hynt. Big thanks to @_Jacksmith for hunting us today! What is Hynt? Hynt is a way to get reminders and trigger smart home controls at just the right time and place. It’s powered by a tiny device called the Hynt Token. The Token is a Bluetooth LE device with a coin-sized footprint that you can drop anywhere. The battery lasts up to two years, so it doesn’t need power. Once in place, the Token uses Bluetooth signals to mark that physical spot for the app (iOS & Android) to find later. The app enables your phone to sense its proximity to a Token and use that information to present helpful reminders or trigger smart home controls through IFTTT. We plan to bring the power of micro-location services to a world of apps through our API, and great reminders are just the beginning of what's possible. We're proud to introduce Hynt to the world today— as a tool for better reminders. AMA!
Paul Brenner@paul_brenner
@bleistern I read this comment and instantly pre-ordered... but then when my order completed I saw "Tell 5 friends about Hynt, and earn 2 months of free Hynt Plus". Uh oh. Hynt Plus. What is that? That sounds horrible. So I went back, actually read the website, and now I understand better why these are priced at insta-buy level. $40 to get in the door (holy crap) and then ~ $50 a year to use IFTTT (oh. damn.). If I had any hope that Hynt would get new features or integrations in the future it is clear that that would require premium. I can't blame you for wanting to have a sustainable business model, but now I need to decide whether there is a good reason not to cancel my pre-order. What do you think?
Matthew Bleistern
Maker
@bleistern · Founder at Hynt
@paul_brenner hey Paul! First, I want to thank you for your order. Your assumption is correct that In order to support the continuing development of new features, we needed to go with the subscription model. IFTTT today is just one part of the Hunt Plus service which includes the SMS assistant and the iMessage app. We plan to add new features in the future that add even more value without increasing the price. We want to provide a product that is accessibly priced but at the same time offers power users a great feature set. The only way to support the development of those features is to go with a subscription model. No hard feelings if you cancel your order but we hope you'll stay tuned!
Paul Brenner@paul_brenner
@bleistern Thanks. I'll still give them a try and see how everything plays out. I just looked a little closer and saw the "get two months free with annual billing" which softens the subscription pain a little bit. (I can't imagine how frustrating it is to be a founder and build a web site that answers all questions and then have customers just 100% not read what is on the site). In doing some soul searching on this I realized that, for no reason I can understand, $4 per month is just over what I feel comfortable easily adding to my life as a subscription. I'm not saying I wouldn't pay $4 per month, maybe I will love Hynt and decide that $4 is a bargain. But at that level (or even at $40 for the year) it just means I'm putting a huge amount of thought into it instead of just opening my wallet. Now, this is completely irrational, but if it was $3 a month I would say "whatever, I can live with that". I have no clue why the extra dollar a month pushes me past some invisible barrier that makes me really think hard about this purchase. Maybe that means you priced it perfectly because I'll eventually come around to paying a dollar more per month than I really want to? Maybe the opposite will happen? And of course this is one single persons perspective I don't know. I really doubt that you can share any info about how you settled on $4 a month (was it cost based? Did you figure out that $4 is exactly the right number to make me think this hard? Did you set out 5 boxes with 1-5 written on them and then see which one a cat would jump in?). But if you can, I would be super curious to learn more.
Matthew Bleistern
Maker
@bleistern · Founder at Hynt
@paul_brenner We just tallied up the cats in each box 🤣 -- in all seriousness though, we did a lot of research on price and conducted some surveys of our own as well. In the end, we made our pricing decision based on those data in conjunction with a few tests we did on our landing pages which allowed us to gather real-world data that we could extrapolate and use in our projections.
Lee Sherman@lsherman · Content Strategist
@bleistern any plans to support Google Home and Todoist?
Matthew Bleistern
Maker
@bleistern · Founder at Hynt
@lsherman they're definitely on our roadmap! Nothing to announce just yet.
Lee Sherman@lsherman · Content Strategist
@bleistern thanks!
Marcus Karoumi@mkaroumi · Founder - AR/WE Sweden
I love how simple this seems to set up and actually use, compared with other "smart gadgets". Can't wait to get my hands on it.And well doneexplaining how Hynt works 👍
Matthew Bleistern
Maker
@bleistern · Founder at Hynt
@mkaroumi thanks Marcus!! 🙏
Sandro Jazzar@sandrojazzar · Co-Founder, Shababeek
How does this compare to DOT, the kickstarter project? (https://www.kickstarter.com/proj...)
Matthew Bleistern
Maker
@bleistern · Founder at Hynt
@sandrojazzar Great question. The innovation behind Hynt is primarily in the setting and receiving of reminders. On the hardware side, let me say that our goal is to get Hynt into as many homes as possible, and that means focusing on a few key use cases (instead of every possible benefit of micro-location) and price. The key differences are (1) Price: They're selling each Dot at $21; we're offering Hynt in a pack of 3 for $39. (2) Battery life: Hynt lasts up to 2 years; Dot claims 1 year. (3) Attachment: Hynt has a magnetic back and also ships with adhesive pads; Dot can be mounted only using adhesive. (4) Extras: Hynt doesn't have an LED or built-in button; dot does. Note: The use of both of these features does effect battery life significantly in our tests (our prototype had both a button & LED). That's why we left it out for version one.
Matthew Bleistern
Maker
@bleistern · Founder at Hynt
@dannyfiorentini -- I wonder if this would help replace some of those sticky notes you mentioned your dad used! We've come a long way since SeeNote so I thought I'd give you a shout. Feedback (especially negative feedback) is welcome! 🤔🙏
Danny Fiorentini@dannyfiorentini · Founder of @MuzeekHQ
@bleistern very interesting man! I'll dive in and see if I can conjure up anything useful.