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We had the privilege to talk with Bob Baxley, who is a design executive and has been managing designers for years. Bob has worked at some marquee companies including the likes of Yahoo, Pinterest, and Apple. More recently, Bob has joined Carrot Sense, a start up company in the medical industry, and will be heading up the team in product design. In this interview Bob shares with us what it takes to create powerful design leadership and how to navigate the different workplaces cultures in today’s top tech companies. He's really seen it all. What I loved most about speaking with Bob is that he says the things that everyone is thinking, but too afraid to say. He talks about the design process at Apple, which appears to be contradictory to almost every other popular company's design process today. We learned a TON from Bob, and I think you will too.