The First 100

Proven framework for acquiring your first 100 customers

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Product development is one big science experiment - but there’s one thing that can be guaranteed: the more people interacting with your product, the more feedback you’ll get, and the closer you’ll get to building something they actually want. Our goal in this book is to help you develop an idea into a business, starting with your fist 100 customers


 +1 review
  • Pros: 

    Great read



    Ben Lee provides some great insights when it comes to product development. Would definitely recommend it to anyone who is looking to build a product.

    Danny has used this product for one week.


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Nick AbouzeidHiring@nickabouzeid · Words at Product Hunt ✌️
Hi Ben! How did you compile this guide? What's your methodology behind it?
Ben LeeMaker@benleenr · CEO, Neon Roots
@nickabouzeid Nick, great question! We ran retrospectives on over a 100+ completed Roadmapping engagements in the past year understanding what went well. From there, I worked on laying out the findings with my editors to bring this to fruition. We had at least 5 iterations before this one we were distributing to our founders for feedback.
Guillaume Bardet@guillaumebardet · Working on
Congrats on the launch Ben! Have you considered doing something a bit like what @levelsio did for his book? I thought it was a pretty clever way to let the user have a good idea of what to expect.
Ben LeeMaker@benleenr · CEO, Neon Roots
@guillaumebardet Thanks Guillaume! Looks awesome. Will definitely discuss with the team.
Guillaume Bardet@guillaumebardet · Working on
@benleenr You're very welcome Ben, I figured that might help with conversion rates.
Abe StoreyHunter@abe_storey · Entrepreneur & Growth Marketer
This is awesome @ben! Way more comprehensive than I expected
Anna Martirosyan@anna_martirosyan · -dog lover
Congrats on the launch!
Ben LeeMaker@benleenr · CEO, Neon Roots
A.Fairiz@cleavatron · Founder, Recite Lab
This is fantastic! Appreciate your hard work doing this @benleenr
Ben LeeMaker@benleenr · CEO, Neon Roots
@cleavatron Thank you! 🙏