The First 100

Proven framework for acquiring your first 100 customers

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Product development is one big science experiment - but there’s one thing that can be guaranteed: the more people interacting with your product, the more feedback you’ll get, and the closer you’ll get to building something they actually want. Our goal in this book is to help you develop an idea into a business, starting with your fist 100 customers

Reviews
  • Pros: 

    Great read

    Cons: 

    none

    Ben Lee provides some great insights when it comes to product development. Would definitely recommend it to anyone who is looking to build a product.

    Danny has used this product for one week.
  • Jason Quey
    Jason QueyI help entrepreneurs connect w/experts
    Pros: 

    There is some good information if you are looking for how to create a mission and purpose for your company

    Cons: 

    There isn't any specific actionable advice to get your first 100 customers.

    Customers aren't going to fall head-over-heels over an inspiring mission statement or company goals. These are valuable, but not mission critical.

    Jason Quey has used this product for one week.
Discussion
Makers
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Nick Abouzeid
Nick AbouzeidPro@nickabouzeid · Content @ Emergence Capital
Hi Ben! How did you compile this guide? What's your methodology behind it?
Ben Lee
Ben LeeMaker@benleenr · CEO, Neon Roots
@nickabouzeid Nick, great question! We ran retrospectives on over a 100+ completed Roadmapping engagements in the past year understanding what went well. From there, I worked on laying out the findings with my editors to bring this to fruition. We had at least 5 iterations before this one we were distributing to our founders for feedback.
Guillaume Bardet
Guillaume BardetPro@guillaumebardet · Working on Qlearly.com
Congrats on the launch Ben! Have you considered doing something a bit like what @levelsio did for his book? I thought it was a pretty clever way to let the user have a good idea of what to expect.
Ben Lee
Ben LeeMaker@benleenr · CEO, Neon Roots
@guillaumebardet Thanks Guillaume! Looks awesome. Will definitely discuss with the team.
Guillaume Bardet
Guillaume BardetPro@guillaumebardet · Working on Qlearly.com
@benleenr You're very welcome Ben, I figured that might help with conversion rates.
Abe Storey
Abe StoreyHunter@abe_storey · Entrepreneur & Growth Marketer
This is awesome @ben! Way more comprehensive than I expected
Anna Martirosyan
Anna Martirosyan@anna_martirosyan · -dog lover
Congrats on the launch!
Ben Lee
Ben LeeMaker@benleenr · CEO, Neon Roots
A.Fairiz
A.Fairiz@cleavatron · Founder, Recite Lab
This is fantastic! Appreciate your hard work doing this @benleenr
Ben Lee
Ben LeeMaker@benleenr · CEO, Neon Roots
@cleavatron Thank you! 🙏