The Dodo

Buzzfeed for animal videos 🐶 🐱 🐷

Apparently The Dodo is driving over 1 billion monthly video views. Granted many of these "views" are >3 second Facebook impressions, but still impressive. h/t @anthonyha on TechCrunch. cc @AshleyLaurel and my animal-loving friends
@rrhoover @anthonyha @ashleylaurel What does driving mean? Are they actually directing that much traffic or does that count the views already from FB? Apparently people like to super estimate the number of views...
@giacaglia @rrhoover @anthonyha @ashleylaurel is all their content licensed? or is it just ripped direct video that they post to facebook with their watermark on. Or are people sending in their videos?
@gbaroth @rrhoover @anthonyha @ashleylaurel It just seems to be a place that gathers the content. There are some videos there that don't have the dodo watermark on.
@giacaglia @rrhoover @anthonyha @ashleylaurel Like I get that cute animal videos do very well on facebook and get shared in tremendous numbers, but as someone that makes a living helping to CREATE original content, I hate the current media model of the sites taking videos, uploading them direct on fb, growing massive pages, and then only sometimes crediting the content creator AFTER with a first comment post.
How is Buzzfeed not Buzzfeed for animal videos?
so cute - after watching dog tripping when adopted it's like awesome feeling i had
They are also fighting for animal rights with these page - I hope and believe that they can make a difference, this is exactly how we can make more people aware : spread great messages on the right channels ... 🦁✌️
I was looking into the background of the company, and wow, they're a powerhouse. From an Oct 2016 news release: "Discovery Communications announced today that it has agreed to make a minority investment of $100 million and enter into a strategic partnership with Group Nine Media – a new media holding company consisting of Thrillist Media Group, NowThis Media, The Dodo and Discovery’s digital network Seeker"