The CMX Guide to Community Platforms

Find the perfect home for your community members (ebook)

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David Spinks
David SpinksMaker@davidspinks · CEO, CMX Media
Hey PH fam, Really excited to share a project Carrie Jones and the CMX team have been working on for a few months. The team put in over 500 hours of research and brought together over 100 of our community members to create this ebook. One of the most common questions we hear from companies is "what platform should we use for our community?" This guide includes a step by step strategy for selecting the right community platform for your business/customers, and analyzes dozens of the leading community platforms by price, features, time to implement, reviews and more. Everything from Facebook Groups to enterprise platforms like Lithium are included. Let us know if you have any questions about community platforms or about the ebook.
Jason Keath ⚡️
Jason Keath ⚡️@jasonkeath · Founder and CEO, Social Fresh
There are few sources I would trust for this info, but @davidspinks and CMX would be top of the list.
David Spinks
David SpinksMaker@davidspinks · CEO, CMX Media
@jasonkeath thanks Jason! That means a lot coming from you.
Derek Shanahan
Derek ShanahanPro@dshan · Three Hex, Cloud Unicorn
Erik Torenberg
Erik TorenbergHiring@eriktorenberg · Former Product Hunt
@davidspinks congrats on the launch! Excited to dive into this. How did you go about making the book? what would be your advice for those looking to make similar types of books?
Carrie Melissa Jones
Carrie Melissa JonesMaker@caremjo · Consultant | Director of Content, CMX
@eriktorenberg @davidspinks My advice: this was not easy, but you have to do the work. David can attest there were days where we never thought we'd finish, but we set a deadline and stuck to it as much as we could. It also really helped to have people in our community KNOW we were writing this. It kept us accountable. People kept asking us when it would be ready. That lights a fire under you. As far as the process, we started with our framework for picking platforms and then dove into all the platforms we knew well. From there, as I researched, I found pockets of platforms I didn't even know existed via other community consultants I reached out to, people in our CMX community, veterans in the industry, and a ton of outreach to platform companies. I put all the platforms in a spreadsheet and Yrja created all the tables. She then emailed every single company to confirm all the details, and I had quite a few conversations from there. I double-checked them all, and I tried out every single platform in this book, and I've used a lot in my work, as has David. After we had a rough draft (of about 70 pages), I onboarded a few trusted technical editors (credited in the first few pages) to make sure we didn't miss anything and our information was accurate. They were our go-to's to make sure the format made sense and it was reader-friendly. After that, I sent out a survey to our community to ask who had used which platforms. I emailed back and forth with over 40 members, getting their testimonials and ideas. I reached out to a few pros personally and got pricing information from them that we couldn't locate elsewhere. Finally, I onboarded a copyeditor friend and got a referral to a designer to do the cover. In May, we released it in beta to our VIP community members, Summit attendees, and all platforms included. Then I had our content strategist, Clem, make edits from our beta members. And here we are... We plan to update this every 6 months, since this space is changing so rapidly, so this will be a continual resource to community professionals.
Josue Gio
Josue Gio@josuegio · - Independent news media
Amazing! Thanks for this guide, last week i came to this article: about almost 100 Slack Communities, is really impressive and i think that more startups must start communities around their companies.
David Spinks
David SpinksMaker@davidspinks · CEO, CMX Media
@josuegio slack has been a really fascinating one to watch because it wasn't built for external communities, but people are hacking it. I think they have a big opportunity there, though it may be too far from their core focus.
Nir Eyal
Nir Eyal@nireyal · Author of "Hooked" blog at
If CMX and @davidspinks are behind this it will be good! Thanks for your contribution to the community!
David Spinks
David SpinksMaker@davidspinks · CEO, CMX Media
@nireyal thanks so much Nir. I gave you a shout out at a fireside chat today and a lot of Israeli startups were already familiar with your work. Keep it up.
AJ Shewki
AJ Shewki@ajfytns
@Yrja -- Great seeing this burning passion and hard work of yours materialized in book-format! Wish you and the team at CMX the very best.
Allison Esposito
Allison Esposito@allisonveronica · Founder of Tech Ladies
Definitely passing this on to our community folks. Thanks, David.
David Spinks
David SpinksMaker@davidspinks · CEO, CMX Media
@allisonveronica thanks Allison! Let me know what they think.