The Art of The Start 2.0

How to launch & make your new product or service a success

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@GuyKawasaki congrats on the launch. Obviously this is very contextual but what's the biggest mistake many entrepreneurs making in starting a business? Any particular advice you wish you had when you were starting out?
I received a review copy and thought it was great. Have been a big fan of Guy's writing for years and had read the original. He did a great job of updating this new version to account for all the changes in the start-up space since the original. I left a 5 star review on Amazon for the book the other day.
Whenever Guy writes a book, I immediately buy it and read it ferociously because he always shares such useful lessons. If you don't believe me, check out a couple of the reviews below:- “The Art of the Start 2.0 is the ultimate entrepreneurship handbook. Kawasaki’s generous wisdom, tips, and humor reflect his successes and failures. We can all benefit from his insights.” —Arianna Huffington, president and editor in chief, Huffington Post “This is a must-read book for every entrepreneur.” —Mark Cuban, owner of the Dallas Mavericks and star of Shark Tank
I was a big fan of the first one...
Have read the first one, and now reading the update. An awesome update, reflecting all the changes in the startup world. Will be back with a review as soon as I'm done reading.