Teracube

What's "sustainable" about this product? What materials are used in its production? How are materials sourced? Where's it manufactured? Or is this just one of the many products using "sustainability" as a marketing buzzword?

The only thing that makes this “sustainable“ is the fact that it’s supposed to last you 4 years compared to 1 or 2 years that an average smartphone would last. In my opinion though, you can buy a flagship today and use it for the next four years without an issue, provided it doesn’t break. The 4 year warranty does not cover everything, and they do mention that they charge “reasonable” fees to fix accidental damage. I bet that those reasonable fees wouldn’t be much cheaper than what you’d pay to repair a typical smartphone. So really don’t see any reason to buy this over a standard phone.

Wooow kool

Looks and sounds impressive. The success of launch will definitely depend on the features and their marketing. But, the real success would depend on the after sale service especially when that is being highlighted in the launch video. All the best for the launch!

I don't know if you're solving a problem anyone really has. No-one buy a phone every year because the phone they have has stopped working; they do it because they just WANT the new phone.

From their marketing materials" "Most smartphones last an average of 2 years or less" Smells like B.S. to me. Bear in mind the context here is that they're pitching themselves against flagship phones.

She’s absolutely adorable! What a kick arse promo. I get the decrease in consumption and the re-purchasing solution by keeping one same device for longer. There’s the grey market, used ones, etc.. that helps, a little. Everything else though.. unclear. The biting of the Apple and its timing bit was just too cool.