Featured

Swayed: The Power of Context to Increase Influence

Before you can change the world, you must first be heard.

MakersThere are no makers yet

Discussion

H
Jeska Dzwigalski
@jeskad · Community Maven
Earlier this summer, my friend Christina Harbridge, CEO of Allegory Inc. finally put one of her behavior change models — the Context Model — into a book called 'Swayed: The Power of Context to Increase Influence'. Allegory believes that how you do anything is how you do everything. More about the book: "In order to change a mind, sell a product or save the… See more
H
Jeska Dzwigalski
@jeskad · Community Maven
This book is now available as a new edition in paperback: https://www.amazon.com/Swayed-Co...