Swayed: The Power of Context to Increase Influence
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Jeska Dzwigalski
@jeskad · Community Maven
Earlier this summer, my friend Christina Harbridge, CEO of Allegory Inc. finally put one of her behavior change models — the Context Model — into a book called 'Swayed: The Power of Context to Increase Influence'. Allegory believes that how you do anything is how you do everything.
More about the book: "In order to change a mind, sell a product or save the… See more
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Jeska Dzwigalski
@jeskad · Community Maven
This book is now available as a new edition in paperback: https://www.amazon.com/Swayed-Co...