Start With Why

How Great Leaders Inspire Everyone to Take Action

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Josiah Austin Gulden
designer | prototyper | simplifier
In "Start With Why", Simon Sinek unpacks the Golden Circle theory he first introduced in a 2013 TED talk that received over 20M views. It's 256 pages of pure gold, and required reading (in my opinion) for anyone responsible for telling the *story* of a brand or product.
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Rodney StereoBrand Director @ Stereo Champions
I love this book. It's one of the few books that really capture the essence as to why brands matter and what makes the premiere brands deserve their position at the top.
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Joao CarvalhoUX Designer at Maersk Digital
One of the best books I ever read