Launching today
The world’s first AI Head of Content for Twitter that does more than just “write tweets”. He helps you think, plan, write and execute. Built on the systems of a real ghostwriter (with a proven track record of growing 𝕏 accounts from 0 to 10k followers)
Hey Product Hunt 👋
I'm Vitalii, co-founder/CTO of Stan. We've helped creators make over $500M selling digital products over the past 5 years.
Today we're launching Stanley for X.
The short version: it's an AI Head of Content that helps you grow on X. Research, strategy, writing, execution, all in one place.
Here's why we built it.
A year ago my X account was basically dead. I'd post once every few weeks, get 2 likes from people who felt bad for me, and move on. I'm a builder. I know how to ship product.
But content? I had no idea what I was doing.
So I teamed up with a ghostwriter.
Within 3 months, we went from nothing to 10K followers. And it wasn't magic, but strategy, structure, and someone who understood how X actually works.
But here's the thing: a great ghostwriter costs thousands of dollars to hire. Most founders, Creators or beginners can't justify that. And even if you can, you're still dependent on one person's availability and bandwidth.
That's when it clicked.
So last week, I met my ghostwriter in Lisbon.
For the past 10 days, we’ve been locked in. The mission: download everything in his brain. The frameworks, the instincts, the pattern recognition for what hooks land, what threads convert, why some posts explode and others die, and build it into a product anyone can use.
The tool I wish I had when I started.
That product is Stanley for X.
It's not another "generate some basic tweets” tool. It's a ghostwriter's brain in a box. An AI Head of Content that specializes in research, strategy, voice matching, and positioning.
The full process that actually grew my account, now available to anyone.
What makes Stanley different is that it's built on real ghostwriting and content strategy experience, not just an LLM wrapper with a nice UI. It's shaped by what's actually grown accounts in the real world.
Stanley helps you with:
• Researching your niche and what's actually working at this very moment
• Generating ideas tailored to your specific voice, goals and histories
• Writing tweets, threads, hooks (not generic AI slop, but content as a ghostwriter would write it)
• Turning rough ideas into polished tweets, threads and giveaways that are optimized for growth.
• Keeping you consistent (this is the hard part)
Who it's for:
• Founders who know they should be posting but aren't
• Creators stuck in the "I don't know what to write" loop
• Anyone who wants ghostwriter-level content on repeat, but without the ghostwriter price tag
This is the first time Stanley sees the light of day.
And your feedback shapes where this goes.
I'll be in the comments all day with @iampascio (the ghostwriter who made this possible).
Ask us anything 🚀
@iampascio @vitaliidodonov For B2B builders like us posting PH insights + workshop hooks, how does Stanley's voice-matching handle evolving personal brand tones? Say I want "thoughtful strategist" for threads but "quick tennis meme energy" for daily tweets; does it learn from my history and adapt without me micromanaging prompts every time?
@iampascio @dayal_punjabi it syncs your social content in real-time - so it writes in whatever voice you write! + it has expertise on X so it knows how to construct a viral thread (in your voice). lemme know how you went after you try it! it's free to start.
RiteKit Company Logo API
"Text me?" I don't get it - and I'd like to. No reason to tell us anything about your value proposition on the landing page?
Stanley For 𝕏
@osakasaul It's very intentional. We want the visitior -> user signup to be as frictionless as possible.
We feel the video above, the launch post, the first comments we've dropped below sharing the text, shares enough context on everything that Stanley helps you with.
(If still curious, we have a more detailed breakdown over at our old waitlist signup https://vitaliidodonov.com/waitlist-twt)
But honestly, I think the best way to experience Stanley it is to just try it out.
RiteKit Company Logo API
@iampascio yes, but do we not need to give a compelling reason on sign up, give email, agree to TOS... Those shopping for solutions do have options.
Stanley For 𝕏
@osakasaul That’s fair, and yes, people do have options.
Our bet was that in this case, reducing friction would beat adding more copy, because the Producthunt post, video, and comments already carry a lot of the context.
But I agree with the core point, the signup ask still has to feel earned.
There’s probably a better middle ground where we keep the flow fast while making the value more explicit on-page. Considering we built this in 10 days from idea to finished product, we prioritized differently.
Appreciate you sharing your thoughts on this and definitely something we'll keep in mind as wrap up the launch and look into the long term positioning (and landing page) of the product.
Shadow Work OS
@osakasaul regarding the "Text me?" - I totally get you.
To be honest, I was at the exact same spot. When it asked for my phone number, I almost closed the browser tab because it felt too personal. The only reason I stayed was because Pascio was sitting right there with us in a Zoom call!
But I’m so glad I didn’t quit. Once I got through the onboarding and realized I could switch between the web interface (perfect for pasting in longer texts from my laptop) and Telegram/ iMessage (perfect for quick on-the-go interactions), it clicked.
@osakasaul we felt Stanley is best to speak for himself 🤷
Loving the launch quick strategy - and keen so see how this goes. I understand the UX journey you want users to have on your site "text Stanley and go" but you have no trust built with the user yet - maybe a bit of content on the site about "this is what it is" "this is how much it costs" would support this intended action.
Definitely interested to see how this goes - I would automate X in a heartbeat, and I don't write there currently :D
@dr_simon_wallace keep an eye out for the launch video! Stanley explains how it works early on in the conversation. It's quite uncommon with the iMessage experience, so I totally see how it might be surprising.
Rest assured - we got you on X 💪
re: price - you can negotiate with him!!!
Stanley For 𝕏
@dr_simon_wallace I personally find the "click to text" super smooth compared to signing up with your email. It's easy to go from "what is this" to "holy sh*t this is insane!". :D
If your goal is to automate Twitter, this is definitely going to be your new favorite.
@iampascio I imagine so! Signing up with e-mail is I think an acceptable friction point - maybe not the best but its the normal. I wasn't really highlighting this as an issue though.
Click to text is a nice functionality for sure, but as a new company you haven't got any trust built up. The question isn't "is this a good UX" but rather "do I trust this company enough to click a button and start sending them messages without any indication on the website about what I am getting myself into?" - long question but an important one 😂.
@vitaliidodonov Nice I think a launch video and things along that line will only increase the likelihood of getting that conversion point. Interesting about the negotiation on price point. Again these are really intriguing things that put somewhere people can see them, would pique interest further.
Now, if you have analytics that show that you're converting 30%+ of all visitors to your page then call me an eejit all day long.
TL;DR: If I were you I'd add more pre-sign pages that communicate with potential users, which communicate key things to get them to trust you enough to send the message or get them to remember your product and come back later.
Shadow Work OS
@dr_simon_wallace regarding "this is how much it costs" - I negotiated with Stanley. With a few back and forth it gave me a really good price 🤩
@jayrebel Nice. Sounds like an intriguing UX design for sure.
Why based on SMS? I'm more of a desktop guy honestly and I think that handling everything via SMS does not provide a great UX.
You don't have the "typing" feedback for example.
Anyway still in the middle on the onboarding but truly hope we will get a full desktop experience 😊
Shadow Work OS
@andrea_barghigiani yes, I prefer desktop as well and you can switch to desktop the minute Stanley replied to you
@andrea_barghigiani we have a web app! You just have to start with text. Since Stanley is proactive, we figured it's best if he can text you.
I have just recently started using Stanley, and am already blown away with the depth and quality of the content it produced.
The set up was simple, it asked me a couple of questions of what was going on in my life which might be interested content, and after i just dumped stuff i was working on, and had no idea what to do with, Stanley came up not only with tweet proposals but entire publishing plan which I just needed to approve.
Tweets are clean, well written and well structured.
That takes away my need to spend days, weeks learning how to post on twitter and allows me to focus on what matters the most: Building my own Notion Templates, and beautiful N8N automations to simplify everyday life.
The one thing I did not expect but am sooo thankful for, is that Stanley keeps me accountable. It prompts me with questions what is new, keeps me posted as to what is he posting and how it work.
Best part - no setup, just chat and see it in action.
NOTE: this is a review after using Stanley for only 2 days. I feel like i am barely scratching the surface, and I am really excited to see how it goes.
Thanks @iampascio for letting me know it exists and @vitaliidodonov for making it.
Awesome piece of AI
@alannotion thank you for being part of the early cohort and helping us test the product. Many sleepless nights went into tuning it based on your feedback 🙏
Committed to maximizing your growth trajectory on X!
Stanley For 𝕏
@vitaliidodonov @alannotion Alan, you're the GOAT. Thank you for being an early adopter and I'm excited to see you grow!
Stanley For 𝕏
Hey! 👋
I'm Pascio, the ghostwriter behind this project.
Been doing Twitter for the past 4 years, growing my own account to over 100,000+ followers, and generating over 300,000+ followers my various clients I've worked with.
And yes, even as a ghostwriter, I use AI to help me write banger content. Every ghostwriter does at this point. But having AI help with Twitter content is... painful. Most of the time, I'm stuck repeating the same things to AI trying to get it to just... GET IT. I always end spending more time fixing the output than if I'd just written it from scratch.
And every AI that promises Twitter growth that I've tried up until now, always gives me the same generic AI slop 100% of the time.
So when Vitalii said "let's fly to Lisbon and build the tool that actually works", I was like f*ck yeah, let's go.
We spent the past 10 days locked in together. Not just building features, but truly obsessing over output quality. If you saw our feedback log from going back and forth a gazillion times on minor edits, you'd truly understand.
The bar was simple: would I send this content to a client? If no, it's not good enough.
That's what makes Stanley different. It's not another generic AI writer with a nice skin. It's built, tried and tested by someone who writes content for a living and refuses to put out mid work.
I could talk to you all day about how cool I think Stanley is, but best way to truly see it is to try it out for yourself.
I'll be in the comments all day as well.
Ask me anything about growing on X, content strategy, or how we built this thing 🤙
Banyan AI Lite
this sounds good and is something I could use personally. Are you planning to add LinkedIn as well, or you stick to X?
@davitausberlin 100%! We have a separate LinkedIn product. Will be integrating soon!