Spitfire Athlete

Fitness App for Women Who Want to Feel Strong

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Marcus EllisonHunter@marcojelli · Founder, HackerFleet
Amazing team (Erin and Nidhi). They're growing very fast with a cult-like following of users. They've taken an exceptional amount of high quality content and made an experience that feels intuitive and engaging.
Nidhi Kulkarni@nidhik82 · Founder and CTO, Spitfire Athlete
I'm one of the founders of Spitfire Athlete along with @neverbendeasy and we made this app for women because we were upset with the quality of most apps on the market, how they portray women, and the goals they assume we aspire to. Many fitness resources (especially those currently marketed towards women) are entirely bodypart-centric and promote "looks" instead of developing abilities. Spitfire Athlete is our answer to all of that. As long time athletes, we wanted to create a high quality app that we would feel good about using ourselves and that was about what you can do as an athlete -- not about what you look like. Spitfire is built for women in the sense that we promote inspiring female athletes and coaches throughout the app, and always in an empowering way. We don't use any models in our pictures and we always tell you about the athletes in our pictures -- every woman in our app has a name and a bio. Of course, men and women can both use the app and see results. The plans are goal oriented and so are effective for all!
Ryan HooverPro@rrhoover · Founder, Product Hunt
This reminds me a bit of PumpUp (cc'ing the founder, @phil_jacobson). I'm curious to hear more of why they're marketing specifically to women with this.
Ryan HooverPro@rrhoover · Founder, Product Hunt
Very cool, @nidhik82 and @neverbendeasy. Curious how you're reaching women right now.