Son of a Tailor

Tailormade t-shirts crafted to your body measurements

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Thanks for hunting Son of a Tailor! My name is Jess and I’m the CEO of Son of a Tailor. I’ve been working on this project for a couple of years. We did a kickstarter campaign back in 2014 and we have since been setting up the supply chain, getting the website in order etc. So far this year has been great. We launched IdealSize which is a tool that’ll tell you how well you fit into an industry standard size and will let you visually mess around with your perfect t-shirt measurements. Link is on the frontpage. We’re extremely proud of what we have achieved so far. It is a much more sustainable way to produce clothing. Amazingly, it can take 2,700 liters of water to produce the cotton needed to make a single t-shirt – We feel like the responsible thing to do is to make sure the shirt fit and won't end up in the bottom of the closet! Our supply chain has no waste (everything is produced to order) and our customers wear their t-shirts much longer. We’re hoping that consumers will turn towards the mindset of buying less but smarter, in the future. From a business perspective it is also a success. The production is slightly more expensive than a mass-produced t-shirt but our return rate is extremely low (around 3% against a 35% industry standard) and there is no warehousing or risk of excessive inventory. IdealSize is one of three ways to input your size – you can also choose to measure your body or your favourite T-Shirt (and alter it, if you wish). Our IdealSize algorithm uses data from more than 10.000 people and calculates body measurements like a charm. The results are as good as when our customers measure themselves and it only requires simple input that most already know, such as height, weight, shoe size etc. The shoe size thing is weird, but a significant data point in the algorithm... who would have guessed! For all you Product Hunters who would like to to try a tailor-made T-Shirt we’ve created a discount code for you. Check out with the code: PRODUCTHUNT and get 30% off your first T-Shirt.
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@jessfleischer small feedback - both t-shirt styles seem a bit baggy / loose-fitting on your model. Have you guys thought about this?
@jessfleischer "Ideal Size™ Uses Maching Learning To Calculate Your T-Shirt Pattern" - not sure what "Maching Learning" is :) jk. typo.
@jessfleischer my shirt was awesome. favorite t i've ever owned, and i've owned a lot of t's
@phamtrisi you haven't heard of Maching Learning ? it's the new black in AI ! ;) Will be fixed right away.. And thank you for spotting. Cheers
@caltchek Super happy to hear that!
Seriously love the idea but just too expensive to even consider :(
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Hi, I would like to chip in on the pricing discussion (Full disclosure, I am an investor in Son of a Tailor). It seems clear that part of the audience here thinks 60$ is too high a price for a t shirt. I can agree with that, it is a high price, and I am confident that Jess and the team will be able to optimize the supply chain even further (as well as acquisition costs and ltv) to make this amazing product even more competitive. My question however is a different one: assuming there is a floor to how cheap you can produce a sustainable (socially and environmentally) t-shirt, when does that become too high? Will we still look for a 20 $ saving even knowing what implication it has?
@stefanozorzi Given what comparable brands like John Elliott, Sandro, APC, and other contemporary luxury brands charge for their tees (note, they might not even be as well made as SoaT or as sustainable), $60 is legit, especially since it's bespoke to you. You're not competing with H&M and other fast fashion brands here. We've been following the menswear market for nearly a decade and I can say, from experience, that this is a great price point for what you're getting. You'll no doubt get some push back but a bespoke item is seldom for the masses. Best of luck!
Hey guys, congrats for the launch, looks smooth! What inspired you to start this?
@jmarovt Thank you! It was really a mix a of things. We were a couple of relatively regular sized guys who love the simplicity and versatility of T-shirts. However, we felt that we did not fit well into most of the T-shirts on the market and most of them held up bad after a few washes. We asked around and found many guys have the same problem. Personally, I have worked with Lean Manufacturing across industries and found that the textile industry is one of the most antiquated industries in this regard. There is heavy belief that mass-production with low-wage workers is the only way forward. Not only does this lead to sad circumstances for people involved and the surrounding environment. It also provides for an immense improvement potential in rethinking how apparel is made. We think T-shirts - that most mass-produced item of them all - is the right place to start.
@jessfleischer very interesting, I'm studying supply chain now and I've seen similar assumptions everywhere. I love seeing someone out there trying to rethink the paradigm.
@amy_r We have a strong belief that the future of clothing should move towards made-to-order. For the consumer, the company and the environment. Better fitting clothes, good business case and less environmental waste. With the technology available today we are not far from a paradigm shift (we hope).
I struggle to find fitted shirts but $60 seems very steep for a plain t-shirt. Love the concept but it's about 2x my budget.
Thank you @rrhoover for the feedback! Did you see my above answer regarding pricing?
@rrhoover as far as I understand the logic behind it, you will basically buy 3-4 tshirts and "break" them before one of the son of a tailor is broken (torn, discolorated, shrunk while washing, etc...) + you will have an S - XXL one size fits all solution which is always a compromise. 60 USD for a tshirt I will definitely wear often was really a no-brainer for me :=)
@empteam @rrhoover jess maybe the site could communicate the cost-savings as a result of the durability?
@himatthewnewton I think you are right! We will be working on this!
@rrhoover @jessfleischer I would agree with this statement: out of the box, $60 for one t-shirt is a bit much (usually a graphic tee is about $30-$40 at most, for me.) However I've recently tried to buy items of better quality knowing that they'll last longer. Out with the Fast Fashion and in with sustainable and long-lasting shirts. So in that regard, I see this as an investment. $60 is still expensive especially for One T-shit, but with the 30% ProductHunt discount, I'm willing to give it a try and see how this goes... Brings the price down to $42 :)