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πΒ
Ryan Hoover
@rrhooverΒ Β· Founder, Product Hunt
This competes head on with Pinterest's investments in buyable pins.
Instagram is already driving tremendous ecommerce value but the user experience is awful and none of that $$$ is collected from Instagram directly. Huge opportunity in reducing the friction from discovery to purchase. Nice move.
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Ben Tossell
@bentossellΒ Β· Community Lead, Product Hunt
Expected the shopping experience to be taken care of from Instagram
This is what they've come up with π
https://vimeo.com/189697603
There was coverage on Recode
This is rolling out to a handful of US users first...
Ari
@ariaitchΒ Β· Director of Marketing & eCommerce
Wow, i guess goodbye to all 3rd party shoppable Instagram tools...
Amy Roiland
@afashionnerd
I think this is such a dumb move. This completely changes IG. Its now a shopping app? How annoying. Not to mention this is only for brands and retailers with a lot of $. They wont allow everyone to be tagging and selling on the platform I can guarantee that. Dumb
Peter Wallace
@peter_wallaceΒ Β· Wallace Innovations - Lease UX Designer
Does this mean I can tag products in my Instagram photos.... And make a commission if my friends buy through my post? :)