Orbitz for running shoes (compare 10,000 shoe prices)

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#5 Product of the DaySeptember 04, 2015



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Charlie Petty@chuck_petty
Genius feature idea: auto-order my shoe whenever I run over x miles on Runkeeper. Boom.
Richard TortoraMaker@rtortora · Co-Founder, ShoeKicker
@chuck_petty I love it. The mechanics of automatically ordering are a bit intimidating, but it's something we've been thinking about for a few use cases. Maybe one day :)
Imran KhojaMaker@imrankk · Co-Founder @ ShoeKicker
We also have plans to include suggested purchases. For instance, if we're saving you on average $30 per pair, maybe that's an opportunity to provide a thoughtful recommendation around some $30 running shorts or other accessories that you might need. Right now, we also aren't very helpful to runners who don't know what specific shoe model they are looking for. We're already exploring ways to help runners find the shoes that work for them in addition to helping runners who have a shoe find other similar models that work for them :) Thanks for the feedback! Would love to hear if you have any other ideas or questions :)
Stuart Cornuelle@stuartcornuelle · Student
Well done. I notice that I have to have a specific shoe in mind, and know its name, if I want to get past the landing page. What was the thinking behind that choice?
Imran KhojaMaker@imrankk · Co-Founder @ ShoeKicker
@stuartcornuelle Hey Stuart! Thanks for checking us out. The reason we focused on runners that knew exactly what shoe they wanted for beta was because that was the problem we initially set out to solve. Just for context: I'm a somewhat picky runner when it comes to shoes and I had been running in the Mizuno Wave Inspire 9's for years. All of a sudden, they went out of stock in pretty much every retail store in Boston in my size. That was the lightbulb moment of "Hey, these shoes actually probably exist somewhere in the country in my size and finding them really is a technology problem". We heard similar stories from other dedicated runners and so we felt like focusing on this specific segment of hardcore athletes would be a good test of whether what we're building adds enough value to exist in the world. The word is still out but we've been getting some great traction. Now the question becomes, how do we broaden our product to accommodate those folks who are looking to find a shoe that works or switch to a new shoe!
Richard TortoraMaker@rtortora · Co-Founder, ShoeKicker
@stuartcornuelle Imran already answered this, but I'll add that I think we wanted to focus on doing one use case really well first. We're not quite done, there's some data quality issues to work out. But we have planned since the beginning to do a feature set tailored for people who don't know what shoe they want yet. Perhaps that's directing them to their friendly local running shoe specialty store, or perhaps that's showing them the various features of different models, or perhaps it's just letting people browse the inventory, or maybe some combination of all three... not quite sure yet. But I think we'll be working on this over the next few months.
Stuart Cornuelle@stuartcornuelle · Student
@rtortora @imrankk I understand. Thanks for the thoughtful replies guys.
Joshua Scott@iamjoshuascott · Co-founder of Shyp
I love the way this came together - great execution! Congrats team. Incorporating more shoe education/ratings/social discussion into the site so that I can not only find the best place to buy a shoe, but also the best shoe for me, would be rad!
Imran KhojaMaker@imrankk · Co-Founder @ ShoeKicker
@iamjoshuascott Hey Josh! Thanks for the kind words! Yeah, good call. Even just giving you more context that the shoe you're looking at is a stability / motion control etc. would be super easy to do and could then help you make smarter buying decisions. Nice!
Imran KhojaMaker@imrankk · Co-Founder @ ShoeKicker
Hey Cat, thanks for starting a discussion! Right now, we're pulling from 17 of the top shoe vendors including Amazon. We looked at which vendors had the best prices across the most popular shoes and started there but are constantly adding additional ones.