Segmentor by Optimove: RFM Customer Segmentation tool

Hey PH! We’ve created a free online RFM (recency, frequency, monetary) segmentation tool for customer marketers – and we need your feedback! We built Segmentor to give marketers the ability to understand their customer base, without hiring an in-house data scientist. Our hope is that Segmentor serves as a useful introduction to customer segmentation and allows marketing teams without advanced tools and data analysis capabilities to better target their customer segments with relevant marketing campaigns. This is our MVP. We’ll be adding the ability to export your segmented customer data in the next release, in addition to your fine suggestions ;) We’d very much appreciate feedback from this dedicated community: Is the intent and purpose clear? Were the instructions easy to follow? Are the insights provided useful to you? Are you thinking of new marketing campaigns to run based on the segments you’ve discovered? How can we improve? Thank you! -Segmentor team @Optimove P.S. If you’re a seasoned data-driven marketer you’ll know that RFM segmentation is just the first level of analysis. In our commercial product we use cluster analysis, behavioral modeling, machine learning, and predictive analytics to power a custom data model for each client. Combined with our advanced campaign automation, execution, and optimization platform it adds up to a proper Customer Marketing Cloud.