Salesforce in a mobile app

I can't even imagine how difficult it must have been to design this... it offers to bring "all your Chatter, CRM, custom apps, and business processes together". IN ONE APP. Sounds like Google+ all over again.
@chrismessina My immediate reaction, too - can't imagine managing Salesforce from a mobile device.
@chrismessina I assume you mean in the sense of Salesforce1::Slack as Google+::Facebook
@gregcohn in terms of mobile apps, yeah, but more like Google+:Paper
A new app. I see where Salesforce Design stands on the side list junk box argument.
This large beautiful harvester))) But sometimes it does not go)))