Early-stage SaaS founder or team member? Then you probably know how it feels to be overwhelmed by the amount of information around you and to struggle with what to focus on next.

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Hey everyone, and thank you @nikkielizdemere 🙌 As a new, 2-person content team we got to be honest: it was not an easy thing to write. Even more honest: we completely underestimated how much research and work it would need. Luckily, we were helped along the way by 500+ people in the SaaS space who gave us their honest, sometimes humorous and sometimes brutal feedback on what we needed to add or remove, and why. They were with us through at least 6 (!) drafts by giving suggestions and comments, and often recommending that we add extra bits we had not thought about or planned ourselves. Our credits page is pretty extensive: this really was a collaborative effort, and could not have done this without a lot of help. We hope you enjoy it!
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@nikkielizdemere @content101 +1 to what Fio said! Fio, you're a fantastic colleague, it's a real pleasure to work with you. You've spent hundreds of hours on this guide and the result is fantastic! Product Hunters, please give us your harsh feedback on the guide: did you learn anything new? Did the guide challenge your assumptions?
@nikkielizdemere @content101 This is great! Especially love the chapter on Operations -- as a founder I think this is one of the least well-documented parts of starting a business and causes a lot of unnecessary headache!

Amazing job.


Easy to read and complete!


No cons.

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Congrats on publishing the SaaS Startup Guide guys! My brother @roy_joling and I attended the XAwards (https://xawards.hotjar.com/) with DESTIGOGO (https://www.producthunt.com/post...) in Malta this May, which gave us a lot of insights to further grow DESTIGOGO. Although DESTIGOGO isn't a SaaS startup, this guide contains a lot of useful resources for us (and other not-SaaS startups) as well! We need to state that the Hotjar team is really amazing, extremely supportive and putting so much effort in helping other startups grow! :)
@roy_joling @kevin_joling I remember you both from Malta, and I'm happy to hear the XAwards helped you grow DESTIGOGO! We used the event as a framework for the guide because we thought a lot of startups who were not there might benefit from the same content :) Thank you for your support!

If you're early-stage startup - read it! You'll save some time by NOT making other's mistakes!


Set of useful directions wrapped in beautiful form



The Essential Guide to Growing your Early-Stage SaaS Startup, written in collaboration with SaaS experts all over the world, is Hotjar’s way to help SaaS startups along their growth journey by bringing together useful and accurate information in one place. It covers topics such as branding, operations, recruitment, pricing, and funding and includes hand-picked resource links for readers who are interested in learning more. It’s also entirely free to access: you won’t even need to leave your e-mail.