Beside that it has simple structure of each chapter, so you'll not be lost in the book. And soooo many beatiful and cute illustrations! I definetely would like to get a print version.
Pros:Simple guide, where you find clear steps to make your marketing strategy awesome! Just read it and the do it.
Cons:I think it's not a full list of scenarios and you can always add something new to the book.
It's always good to see such resources being produced but I feel there's too much focus on marketing the resource and a lot less focus on the actual content. Hope this is seen as positive feedback.
Pros:The idea of creating a Playbook like this
Cons:It's a poor read, very amateurish
Use it at your products.
Pros:I'm know this team many years, they have strong experience at user understanding, and their knowledge is useful for me.
Cons:I'm recommend improve language (name of metrics and etc).
I appreciate the message examples included in each step. It's surely a useful playbook for marketers who are constantly looking for the best SaaS marketing guides to add value to users.
Pros:Clean design and great visuals Well structured content Covered the different scenarios marketers go through when converting leads
Cons:none