Send cold emails that feel warm



most upvoted
Marc Köhlbrugge ⚡️🔥⭐️ — Founder of BetaList
I totally get the benefits from a sender's perspective, but I'm often on the receiving end of these type of consistent follow up emails and it's very annoying and feels really spammy. If I didn't respond to your first email, it's safe to assume I'm not interested.

Curious to hear from the makers what their thoughts are on this, and if there's anything in the product that will make the receivers' lives easier too? Maybe an unsubscribe link at the bottom of every email, or better yet a service-wide opt-out option for any follow up emails. If you'd add the latter, then even people who are annoyed by follow up emails might become evangelists as they'd prefer everyone to use your product over your competitors.
Oleg Campbell — Founder at Reply
@marckohlbrugge Marc, thank you for your comment. Really-really good point. Service-wide opt-out this is something I will think about more, high level - I like the idea. We have account wide opt-out link that goes at the bottom of email and we ask our users to use it for cold campaigns. You could even customize the text of this section to sound more informal. For example: Don't want to hear from me? Please just click here, no hard feelings.

Regarding follow-ups that annoy people, agree as well. I often use Reply just to send one initial email with no follow-ups. Or just one short (one-two sentences) follow up. Recently I was reaching out to sales influencers and because of good sales copy I was able to get 39% reply rate from single email and one follow up. I will be sharing article on this. So, really it may be not need to send more than one follow-up to cold contact to politely remind about your initial email.

I think if this is a cold contact - maximum 2-3 follow ups is OK to send. And if this is warm contact (inbound leads) - 3-4 could be fine.
Marc Köhlbrugge ⚡️🔥⭐️ — Founder of BetaList
@olegcl Thanks for your reply. (no pun intended ;) – Glad to hear there's an opt out link. I'd be curious to hear at which point additional follow ups become useless. I've seen people sending 10+ follow ups which is just ridiculous and I can't imagine this this have any effect. Would be nice if you could educate your users about what's (socially) acceptable, what's effective, etc.
Felipe C. Barbosa — Digital Marketing Analyst @ Route
@marckohlbrugge I was reading an article today saying that people should send at least 8 follow-up emails and only stop before that if someone asks you to. Sending more than 2 or 3 follow-up emails would help sales people to maximize the response rate.

I find quite annoying when someone keeps contacting me when I don't show interest (and I don't think I should be the one saying "c'mon just move on to your next prospect"), but it seems there are a lot of people that doesn't care and end up making business with the sales person sending them emails.
Milan vd Bovenkamp ♠ — Enabling conversations with Wildcard 🃏
**epic movie trailer voice** From the creators of last weeks hunted Name2Email, there is a much more world changing tool. It’s Reply, ordinary sounding but game changing in it’s ways! WooooOOoooT **end epic movie trailer voice**

Ok ok ok automate your email outreach, with keeping it personal! I have been using this now for 2 weeks I must see it’s a hidden gem. For me as a dealmaker in my company Wildcard, Im outreaching to lots and lots of people. It would be nice if I could automate this more while keeping your language swag. Reply does just that!

Next to that, I think the stuff Oleg writes is nice, future talk of sales, that we don’t need suits any more 😉 leveraging technology to do sales as if you’re a dealer (pun intended).

AU-TO-MA-TION wiiiih 😁
Oleg Campbell — Founder at Reply
@milann Milan, thank you for submitting our product. We built Reply to help sales, recruiting, business development professionals to perform their best way by automating their outreach process. Doing this while keeping 100% ability to customize every message and make emails sound truly personal. One of the core features is ability to send personal follow-up messages automatically, if no reply received after certain number of days.

Couple of main use cases are:

* Outbound Sales - reaching out to potential customers
* Inbound Sales - engaging in communication with trial users or customers
* Recruiting - reaching out to potential job candidates
* Business Development - reaching out to potential partners
* Fund Raising - reaching out to potential investors
* Journalists Outreach - pitching journalist and reporters with your idea

We appreciate all your feedback. Especially we would be interested to learn more how you think you can use Reply and what kind of automation we could add in future. THANKS!
Oleg Campbell — Founder at Reply
@milann Hey Milan, I think you forgot to put URLs inside of your links. I suspect they should be following:
Milan vd Bovenkamp ♠ — Enabling conversations with Wildcard 🃏
@olegcl yeah the " is teasing me all the time.
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