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We talk virtual reality storytelling in general and branded 360 video content in particular with Adam Cohen (Head of VR Production) and Matt Celia (VR director) at OffAbbot. We discuss why branded content is currently the number one driver of VR production, and talk specifically about OffAbbot’s recent 360 video featuring baseball legend and classic car lover Reggie Jackson. Join us. Stay in the loop at http://www.realvirtualshow.com The Real Virtual Show is a talk show focused on all things mixed reality. We have epic conversations with leaders in the exciting virtual and augmented reality space. Catch the audio from our show as a podcast on iTunes: http://bit.ly/RVSiTunes or stream on Google Play Music http://bit.ly/RVSGoogle or any podcast directory: http://bit.ly/RVSrssfeed Where real people talk about virtual and augmented reality #RealVirtual