The only free UTM builder for easy and error-proof URLs. Accurate UTMs lead to accurate analytics. Integrate your tech stack, use standard values and avoid the analytics hairball caused by poorly managed UTMs. It's "purrfect" - Uriel Trace Moxie "U.T.M." Cat
- 70% Use Company Standardized ✅
- 15% Use ad hoc into Google’s values
- 12% Create from scratch 😱
What is “utm_medium” for? Broad channels (Email, Social, Organic) or Specific Channels (Social_Organic, SocialMedia_Paid_Banner)? Other?- 72% say “Broad: Email, Social, etc” ✅
- 17% say “Specific: Social_Paid_Banner”
- 7% say “Whatever HubSpot UTM does”
- 4% say “Other/Custom”
What is UTM Source for?- 100% say the specific website (i.e. Facebook, Twitter, etc) ✅
➡️ The UTM strategy survey responses directly influenced the creation of this product - and it’s one of the main reasons we’ve decided to launch on Product Hunt. 😻 We know your valuable input and feedback will shape this product and make it truly “Purrfect”. So, tell us - how can an integrated UTM builder make things better? What else is needed?