Promoted.ai

Search and feed ranking for marketplaces

5 followers

Search and feed ranking for marketplaces

5 followers

Promoted (YC W21) unifies organic search, promotions, and ads in one optimized system for marketplaces. We sort your marketplace search and promote the best listings at the top to increase revenue. http://promoted.ai

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Launch tags:Analytics•Artificial Intelligence•E-Commerce

Launch Team

Framer AI AgentsDesign and publish professional sites with AI

Promoted

Vela Partners

Congrats, Andrew. How does the integration process look like? Do you have any developer oriented documentation?

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5yr ago

@yigit - Hi Yigit! Thanks! See the following link for integration process details and developer libraries. https://www.promoted.ai/developers Here's a summary of the technical parts of our integration process. We usually start with a light weight integration. - Add Promoted's library to your server's API call where you'd want us to reorder items. - Add Promoted's impression and action tracking libraries to your web and mobile interfaces. We usually go through stages of (1) logging mode, (2) shadow traffic, (3) experiments and then (4) full launch. We're happy to answer more questions.

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5yr ago

Promoted.ai

Maker

Hi, I’m Andrew, and my co-founder and CTO is Dan. We met at Pinterest ads engineering. Before, we built ads at Facebook and Google respectively. We use self-service performance ad tech to optimize marketplace search. Basically, we deliver every listing as if they were ads, even though they may not be. This works really well. It can increase conversions and seller retention by up to 25%. 🚀 We work by providing all the hard data engineering around mobile formats, logging, attributing, joining, and aggregating data and feeding this into a full ML ranker. This is like personalized search, but real-time reactive, so it works on new and anonymous users, like on TikTok. We don't aggregate user data across apps because we don't need it. We happily work with any other ML systems by including them as features in our models, so we outperform any baseline. 🍰 Our mission is to match every buyer with every seller across every app. While we currently focus on internal marketplace optimization, our target market is new user acquisition which is today dominated by Facebook and Google. 🌎 We'd love feedback! Ask us anything in the comments or email me at ayates@promoted.ai

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5yr ago

@promoted @andrew_yates what kinds of things can Promoted rank?

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5yr ago

Promoted.ai

Maker

@tyler_odean We rank everything in your search. We also specialize in mixing-in promotions, ads, and boosts. We work for every industry. We work like Facebook newsfeed, which has to work for any kind of story and every kind of business.

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5yr ago

I was curious on the extent of the marketplaces you have, do you consider international marketplaces? or do you only consider more mainstream marketplaces?

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5yr ago

A terrific tool/platform for businesses looking to show the right thing to the right user at the right time 👍

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5yr ago

Promoted.ai

Maker

@tyler_odean and at the right price ;)

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5yr ago

I might not be the targeted customer, but while reading the landing page I got confused. I thought I understand what you do, then down the page it got less and less understandable. You should be able to explain what it does in a sentences. Your first sentence is "grow fast", quite confusing.

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5yr ago

Promoted.ai

Maker

@konrad_bujak Thanks for the feedback. I changed to "Sort search and promote the best at the top. See how we increase total sales for top marketplaces:" Our target customers are large, top, and growing marketplaces. Companies that are hiring a Discovery and/or Ads team and have a $100M budget for this, and marketplaces that will grow into this.

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5yr ago

OneSignal

Excited to see this product out there! This is a huge pain point for platforms looking to monetize and getting the wisdom of some of the best ads engineers out there is the best choice you can make. Finally, your startup can focus on its core competencies, and not spin up an entire Ads Eng org. Awesome.

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5yr ago

Keysheet

looks awesome @andrew_yates! do you have a self serve product that i could use to play around with?

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5yr ago

Promoted.ai

Maker

@smalter We do! https://www.promoted.ai/client-m... is our free open-source client library. It standardizes the "list view" on mobile and logs impressions, clicks, conversions with IDs to map them all together. It was designed by Yu-Hong, who is our awesome iOS eng leader who wrote Maps for iOS at Google. (for iOS, Android, React, and Web)

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5yr ago

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