Product Hunt 3.0

The place to discover your next favorite thing

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#4 Product of the MonthFebruary 2016
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Ryan HooverMakerPro@rrhoover · Founder, Product Hunt
I know, this is meta… Product Hunt has changed quite a bit since it started as an email digest just over two years ago. Today, we’re introducing another big update — a more personalized and simplified ProductHunt.com. If you login, you’ll see a personalized feed, highlighting things upvoted and posted by those you follow. Your Product Hunt will look different than mine. We’re also moving away from the horizontal scroll. We tried it, but it’s become clear that most of you prefer the simple vertical feed. Thanks to everyone that provided feedback on the new Product Hunt during the beta period (and for keeping it on the DL 🙊). I wrote more about the update on Medium if interested. Eager to hear everyone’s ideas!
Gabriel Lewis@gabriel__lewis · 🤔
@rrhoover I love that you guys have the courage to try new things, and know when they are not working. Keep up the great work. 😻
Francis Pollara@thepollara · Venture Manager @Luma
@rrhoover 🙏🏻🙏🏻
Frederik Trovatten@trovatten · Marketing & Growth
@rrhoover I love the idea about a personalized feed and simple vertical feed. I'm still not completely sold on the way you display product-pages - I'm talking about the low-opacity backgrund that follows every product-page. Maybe it's just my personal preference... That said, PH remains one of my favorite sites and your Chrome Extension is super handy! Keep it up!
Joe Sturgess@sturge87 · Marketing Exec, SwiftSocial
@rrhoover Love the new design already, was never sure about the carousel homepage... I hope this sticks! DId you find the carousel have a negative effect on your usage metrics at all?
Danny Postma@dannypostmaa · Founder of Landingfolio.com
@rrhoover Wicked! 👏🏻
Ethan Sebban@ethansbbn
@rrhoover Would love to have a clutter free version like this Without that black carousel...
Ryan HooverMakerPro@rrhoover · Founder, Product Hunt
@ethansbbn good thoughts! Others have same the same thing. We're seeing good engagement with the banners and it gives us an opportunity to add more visual interest to the site, but we're still evaluating if we should keep it.
Louis Galipeau@muloka · Product Manager / DJ
@ethansbbn @rrhoover Maybe have a preference you can toggle in your account settings?
Josh Muccio@joshmuccio · Host of The Pitch
@rrhoover You should turn those banners into popups 😂 Then you'd see engagement skyrocket! jkjk I agree with @ethansbbn, perhaps you could create a smaller version of the banner that sits at the top of the sidebar and automatically scrolls every couple of seconds.
Ravi VadrevuPro@raviformative · Making entrepreneurs with Leo (Kriya AI)
@rrhoover @ethansbbn - Banners could come in between the feed like sponsored items. Just a thought!
Jonathan Barnette@cublu · Owner, iCandy
@muloka @ethansbbn @rrhoover And if you are adding preferences, allow someone to default their page Category (ie. "Tech"), if they wish!!! It's still my first click each visit.
yoav hornung@yoavush · Co-founder & CEO, Veed.me. + Coverr.co
Oh wow. This is SO much better. I love it. I love how Tech/Games/Etc.. navigation is on the left. it was one of the things that annoyed me the most. Same goes to the responsive way of showing things.
Marc Köhlbrugge@marckohlbrugge · Founder of BetaList
Congrats on the re-launch! Glad to see the vertical feed is back. I'd love to hear more about the thought process behind the personalised feed. Couple of questions for the team: 1. Early on you frequently referred to PH as a daily "leaderboard" of the best new products. I've always felt that presenting it as "these are the best products of today" was one of the key elements that set PH apart from all the other places we can discover products. – Personalising the feed removes that feeling though. The idea of a leaderboard is that everyone sees the same thing. Now that common experience will go away. Was this a concern when redesigning the homepage? To use the water cooler metaphor, it seems like with the new design PH might become like the water cooler (the place to discuss something), while before PH was the subject discussed at the water cooler. ("Hey did you see the top product yesterday?", etc) 2. You've chosen to personalise the feed on a somewhat implicit interest graph. Your algorithm tries to figure out what I'd like to see. Contrast this to the idea of sub-reddits where the user explicitly defines her/his interests. Did you consider the latter approach? You do have multiple verticals (Tech / Games / etc) I can filter on, but these are different since they aren't interests (e.g. users aren't interested in "podcasts" or "books", these are simply media). 3. Have you split-tested engagement between the regular feed versus personalised feed? I'd love to hear the results if you're willing to share. Also curious to hear what type of engagement you're measuring (i.e. how do you define success?)
Ryan HooverMakerPro@rrhoover · Founder, Product Hunt
Hey, @marckohlbrugge! Fantastic questions. 1. You're right -- part of what makes Product Hunt special (and also platforms like the Billboard 100 or NYT's front page) is this "town hall" effect where everyone can refer and talk about the same thing. In this new feed, your friends' actions influence what you see but it's still largely driven by the overall community. We believe the best discovery experience is a combination of personalization and a global "leaderboard" so that PH continues to feel like a global watercooler with even greater relevancy. 2. Absolutely. Categories are types of media and not representative of actual interests. Soon we'll introduce hundreds (soon thousands) of Topics for that very use case. P.S. this is the first time I've shared this publicly. 3. We ran a beta test for about a month to get feedback but we haven't done any a/b testing yet. From a metrics perspective, our primary goal with this change is to increase post discoveries (the number of products, games, books, and podcasts people view) as a proxy for engagement and relevancy. If the new homepage works, we should expect people to explore more and return to the site more often.
Marc Köhlbrugge@marckohlbrugge · Founder of BetaList
@rrhoover Thanks for your response! Looking forward seeing the Topics in action. I think that will be a very powerful* way to personalise the feed. I can imagine an on-boarding flow where new users can specify their interests (with personalised recommendations based on their social graph) and immediately see a list of highly relevant products. Cool stuff! ( * we're beta-testing something similar at BetaList right now where users can follow 'markets' and receive a personalised newsletter with just the startups they are interested in )
Ryan HooverMakerPro@rrhoover · Founder, Product Hunt
@marckohlbrugge NICE! That makes a ton of sense for your users. BetaList becomes more of a competitive monitoring tool.
Marc Köhlbrugge@marckohlbrugge · Founder of BetaList
@rrhoover Absolutely. Right now the daily newsletter with 5 'random' startups is only interesting if you're a die-hard early adopter. However, imagine getting a weekly summary of just the new "Product Discovery" startups. Or as an investor being able to get notified of only fundraising startups in Europe in the education, health and/or payment markets. I expect this will open up our site to a much larger audience and I can imagine the same would be true for PH (to an even larger extend considering the product-focus has a wider appeal).
Sasha Kozachuk@sashakozachuk · CTO at https://www.appsfoundation.com
This new design is the 🔑 ! Love it!