A Social Network for Pregnant Women

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Derek Shanahan
Derek ShanahanPro@dshan · Three Hex, Cloud Unicorn
There was a HUGE thread on Secret between techie almost-moms about how bad parenting forums are, and how much of a need there is for innovation in this space.
Natt Garun
Natt GarunHunter@nattgarun · Editor, The Next Web
Finally: a place where you can bore all your friends about baby stuff without pissing them off!
ash bhoopathy
ash bhoopathy@ashbhoopathy · partner, lab
So I can definitely tell you that my wife joined a very large and very active facebook group for new mothers, and she talks about it with relative frequency. New life situations like new careers or emerging family changes cause people to reach out and connect/communicate with people they don't know. I don't think that we should be evaluating them whether or not long term engagement even is a necessity here - Often times, during those situations, there's way more purchasing intent and thus more valuable towards targeted advertisers. New moms are one of the most highly monetized (and thus targeted) segments in the US. It makes a ton of sense for social networks in this vertical. Esp. first time, nervous parents are willing to pay quite a bit to make sure that kids start out on the right foot!
Manuj Bahl
Manuj Bahl@manuj_bahl
@ashbhoopathy That is so right.... Check us out too.
DAVE MORIN@davemorin · Entreprenuer
@rrhoover do you have any contact information for the founders?
Manuj Bahl
Manuj Bahl@manuj_bahl
@davemorin @rrhoover We just launched something similar along the same principles. Check us out too.
Ryan Hoover
Ryan HooverPro@rrhoover · Founder, Product Hunt
In the future, there will be a social network for everything. But seriously, I'm curious about these niche/focused apps. The big challenge (imho) is long-term engagement. Will mom's use this after their child is born? Any mom's want to weigh in?