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Play Bigger

Design the category. Dominate the market.

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David Sharek
@playgraph · I uncomplicate things.
Entertaining and immensely informative. This book made me think bigger and deeper about my idea by expanding my focus beyond just building a great and valuable product. Grounded in research, the authors posit that truly great and enduring companies must master product design, company design, and category design. The focus of the book is on category design wh… See more
Anthony Recenello
@arecenello · Dating Coach and Head of Wolf & Garden
I'm interested as I am planning on designing a new market.