PicKey.ai
One photo, all your passwords, securely remembered.
898 followers
One photo, all your passwords, securely remembered.
898 followers
Your favorite photo now managers all of your passwords for you. Highly secure, yet very easy to use.
This is the 2nd launch from PicKey.ai. View more
PicKey AI
Launched this week
PicKey’s AI uses your favorite picture along with a 3D character to create an exceptionally strong Master Password. You no longer need to type or remember any text passwords. PicKey, being a visual password manager blends absolute security with effortless usability.
Free Options
Launch Team / Built With
PicKey.ai
Hey Product Hunt 👋
I’m Gaurav, the founder of PicKey. Excited to launch on Product Hunt today! :)
What is PicKey? 🔐
PicKey is a new kind of password manager built around a simple idea:
Your memory is your master password.
You log in using :
a photo you love
plus a 3D collectible layered on top.
No master password to remember. No complex strings or long secrets to type.
The Problem
For years, I watched friends, family and honestly myself struggle with:
Forgetting master passwords
Managing long, complex strings
Typing secrets on tiny screens
Traditional password managers that still rely on “one master password to rule them all”
It felt broken.
The Solution
We built PicKey with a completely new authentication model:
1. Visual Master Key :
You pick:
A personal photo (dog, bike, café, gaming setup, etc.)
A 3D collectible (dinosaurs, butterflies, music, horror, art, etc.)
You can even mark the key subjects in the photo, so verification focuses on what matters to you, making it personal and more accurate. You only need to see your Master Key to remember it.
2. MagicPass (passwords without storing passwords) :
MagicPass generates unique, strong passwords for every site:
❌ They are never stored (not even encrypted)
❌ No password vault
❌ Nothing to steal in a breach
MagicPass passwords are always available; mathematically regenerated on the fly from your photo’s neural memory.
Why is PicKey Different from other Password Managers? ⭐
PicKey combines visual memory, AI-based recognition, collectibles, on-the-fly password generation and patented security tech to create a login experience that’s:
Playful, beautiful, and intuitive
Built for both non-technical users and security nerds
Exceptionally easier than remembering a master password
Naturally resistant to brute force, phishing, rainbow tables, keylogging, dictionary attacks
Under the hood, we use:
Biometrics
Secure KMS
AES-256-GCM
On-device verification
End-to-end encryption
Least-privilege architecture
Phishing-resistant deep links
Short-lived PKCE-style OAuth flows
Backed by multiple U.S. patents (12,010,234 B2 | 11,822,630 B2 | 11,792,201 B2 | 12,223,025 B2).
Who It’s For (and Use Cases) 🎯
PicKey is built for:
Anyone who keeps forgetting passwords or master passwords
People who hate typing long secrets on phones
Families wanting safer online habits
Non-technical users who want simplicity
Security-conscious users who need something beyond “just another vault”
Anyone preparing for long-term digital safety, inheritance, or emergency sharing
Key Features & Benefits
🔑 Visual Master Key: no typing, no text to remember
🧠 Region-based recognition: you control what matters in your photo
✨ MagicPass: strong passwords, never stored
👨👩👧 Sharing, Next of Kin & Living Will: protect your digital legacy
📱 Mobile + Desktop: iOS app and Chrome, Firefox, Edge, Safari browser extensions
🎁 Learn & Level Up: badges, collectibles, and free Pro rewards
🎉 Special for Product Hunt 🎉
We’re offering the PH community a discount on Pro & Pro-Family plans.
Use code PH20 at checkout (PRO, PRO-Family).
Thanks so much for checking PicKey and for sharing critiques, questions or ideas 💬
- Gaurav & Soumya ✨
@gaurav_upadhyay1 Huge congratulations on the launch, Gaurav & Soumya 👏
How do I know the makers?
I first came across PicKey last year when the founders reached out and walked me through what they were building.
What immediately stood out wasn’t just the idea, but the depth of thought behind it, the craftsmanship, the user-first approach and the amount of work that had clearly gone into rethinking how password managers should work.
Why I endorse Pickey?
I’ve reviewed and used many password managers over the years and I’d honestly never seen one approach the problem from such a memory-based, visual-first angle.
Using personal photos as a master key felt surprisingly intuitive and the fact that the team went on to patent the underlying technology and build it with serious security standards really impressed me.
Most traditional password managers still rely on storing encrypted passwords and we’ve all seen how often those systems become targets. PicKey’s approach of not storing passwords at all is what makes it stand out as one of the more thoughtful and security-forward solutions I’ve come across.
I genuinely believe PicKey can be valuable for:
Individuals who struggle with passwords
Families and teams looking for safer access sharing
And even security enthusiasts who want something beyond the usual vault model
Highly recommend giving it a spin! :)
PicKey.ai
@rohanrecommends Thank you for hunting us.
Very happy to showcase the new version of PicKey we've rebuilt with the aim of balancing cybersecurity, with engaging usability.
@gaurav_upadhyay1 That's definitely something unique angle at password handling. Quick question, what happens if you lose the device ? Is there a way to restore the passwords or all necessary info to regenerate passwords is stored locally ?
PicKey.ai
@bekjon_ibragimov thank you.
A lost device is something where PicKey shines. Because it relies on Identity (You) rather than Storage (The Phone), here is what happens if your device is lost or destroyed:
Grab your new phone.
Verify your email (we send a secure Deep Link,).
Scan your Master Key (your Photo + Collectable) again.
Restoration Complete. Since the 'MagicPass' recipes (the math logic) are synced to your secure account, the new phone immediately knows how to regenerate the exact same passwords.
OS level APIs like the ones in iPhone also allow secure management locally, and that secure, encrypted cache will be repopulated once your restoration is complete.
Does it answer your questions? I'd be happy to answer any followup questions you may have.
Visla
@gaurav_upadhyay1 i like this, going to try it now.
PicKey.ai
@mogabr thank you!
@gaurav_upadhyay1 Gaurav this is a very novel auth model! How do you handle recovery and edge cases: for example, if a user loses access to their original photo, changes devices, or their visual recognition subtly degrades over time without re-introducing a traditional master password or weakening security?
PicKey.ai
@malekmoumtaz thank you! 🙌
The Master Key is based on the semantic understand of your photo, and not the exact photo data itself. We use AI World Models to create a memory of the image, and not use the exact pixel data.
It is similar to how you'd recognize your living room each day, even if it changes. Our AI has in-built tolerance for age, lighting, pose and other small physical changes.
Since the visual master key is only used at signup/login time, you can always login again by clicking a new photo of the same subject, and AI's memory will understand it (within practical tolerance).
Say you use your dog's photo to signup. Now if you want to login after 3 months, then simply click another photo of the same dog, and the recognition will kick in, and let you manage all of your passwords once you login.
Photo based master keys are exponentially stronger than textual master passwords due to the combinations possible in each individual's word around them, yet the are extremely easy to remember simply by seeing.
Does it answer your question sufficiently? I will be happy to answer any followup questions you may have. For your security, the verification actually checks for several more factors and not just the image.
FuseBase
This is cool! Always trying to make my kids use better passwords, but they just reuse the same 3 ones 😅
This could make good habits easier. Nice work 👏
PicKey.ai
@kate_ramakaieva the classic 'reuse rotation'! We know it well. 😅 Thanks for the support!
We actually built the 3D Collectables & XP System specifically to break that cycle.
We found that when security feels like a game—where you get to 'equip' a T-Rex or a Cyber-Ninja instead of typing a boring string—the good habits actually stick. 🦖🤖
Quick question to a fellow parent : Do you think they’d be more motivated by the Visuals (relatable photos as master passwords & collecting cool 3D characters) or the Achievements (leveling up their Security Rank/XP) in the Map?
FuseBase
@gaurav_upadhyay1 If you asked my kids what’s cooler, they’d 100% say the photo + character combo 😄
PicKey.ai
@kate_ramakaieva haha! , that is good to know.
Quick Question : while you've mentioned kids and young adults; in your opinion - what other type of users would PicKey be able to help the most? (mainly because of visual simplicity , yet strong cybersecurity foundations)
FuseBase
@gaurav_upadhyay1 I’d say beyond kids/teens, PicKey could help a lot of older adults as well!
minimalist phone: creating folders
This is neat. So where should I store this kind of password to make it more safely?
PicKey.ai
@busmark_w_nika thank you!
Since your Master Key is a photo of a real object (like your watch, a toy, or your dog), you don't need to hide it in a safe. You just leave the object right where it belongs! An attacker might see your coffee mug, but they don't know it's the specific key to your digital vault. It’s the ultimate 'hiding in plain sight.' ☕️🔐
(We also keep an encrypted memory aid for you—locked behind your biometrics—just in case you forget which object you picked).
And this is the only photo you every need to remember, and use it to login to PicKey. Once you're in, PicKey will then manage all of your other passwords (tiktok, instagram, google, etc etc).
Alternatively, you also have the choice to store the photo in your cloud or device library, so that you can just see and remember it. However, taking live photo is generally better as it can simply hide in plain sight.
Does it answer your question? I'd be happy to clarify more or answer any follow-up questions you may have..!
minimalist phone: creating folders
@gaurav_upadhyay1 That's pretty cool, but I am a little bit afraid that the object will not be available at the time when I need it, or will break the object. Does biometric work then?
PicKey.ai
@busmark_w_nika Yep, biometrics will let you open and use autofill once you've logged in.
And don't worry if the object is not available. There are several options you have.
The first one is to simply select the previous photo of the object from your phone's gallery (or iCloud backup etc), so you do not need to take the photo again.
Another option is that you can create more than one master keys in PicKey as backups and they will both log you into the same account, for example :
first photo key with your dog
another photo key with your watch
if your dog is out walking, you can use the watch to login to PicKey. Once loggedin, PicKey will then manage all of your passwords from there on (optionally re-verifying you via biometrics).
Also, the login is only required once a few months, so most of the times, you'll be just fine using biometrics to autofill.
Hope that answers your question. Let me know if i can answer any follow-up questions you may have.
minimalist phone: creating folders
@gaurav_upadhyay1 It is a cool concept!
This concept is new and interesting, It would be helpful if you provide any video tutorial to understand this in depth. Congrats on launch.
PicKey.ai
@anishsharma absolutely. We're working on it and should be available in a few weeks.
Will be in touch.
You may have seen our intro video (link) as part of the PH launch here, which gives an very high level overview of PicKey. The in-depth video (or series of videos) will also be uploaded in forthcoming weeks on our YouTube channel (link).
I'll try and keep you in the loop too.
Quick Question : When you try new tools, do you notice design first or features first?
PicKey.ai
@anishsharma one more thing.
PicKey's iOS app (link) is carefully designed to be intuitive and explain most of the important aspects during onboarding. It will be great if you can try it out.
Let me know what you may thing of it. Any questions, concerns. I'd be more than happy to answer.
My Financé
The landing page is kind of confusing and imo doesnt clearly present the product. seeminly no pages other than the landing page have a nav bar, which in generally makes the site feel low quality.
also on the landing page there is an animation that has a ton of screens and to be honest they feel like a casino advertisement.
I could be convinced this is really interesting, but im still so confused about how it actually works.
i want to see:
1. a simple explanation / visual of how i actually log in to the password manager
2. a simple explanation of how this is better.
3. probably some reassurances around how this is not susceptible to whatever the first attack vector i think of is.
here are more points of confusion:
what is a collectable? how do i "put it in my image" that i upload?
do i have to take a photo of the object anytime i want to log in?
- if i really use a photo of my dog, does that imply a photo of another golden retriever is inadequate?
any type of gamification around password management feels like a huge red flag to me.
maybe i am not your target customer but i would say that i want to have a ton of trust for my password manager and i did not leave your landing page feeling trust. You probably do have some cool tech underlying this all, but i think it is not showcased very well.
congrats on launch, and sorry for the harsh feedback, but hopefully its helpful.
PicKey.ai
@catt_marroll Thanks for the comment.
we're fixing the website navbar issue.
Let me answer your questions.
a simple explanation / visual of how i actually log in to the password manager :You simply create a visual master password to login/signup to PicKey, using :
your favorite photo
a virtual 3D character (called collectable) on top of it.
This logs you into PicKey, which handles all of the password management from there on and autofills the passwords you've created/imported on both mobile and desktop. We've introduced this in the into video as well (link).
a simple explanation of how this is better.
It is better because :
Image based master passwords are stronger than text passwords used in traditional password managers due to higher combinations possible with image vs text. You only have 94 options per position for a text passwords (a-z, A-Z, 0-9 and special chars), whereas a single pixel in an image can have more than 4.2 billion values. The combinations in an image based passwords are practically infinite compared to text master passwords.
MagicPass passwords in PicKey are managed without ever being stored in any database (not even encrypted). This makes them even more secure as there is no data to attack.
Image based passwords are much easier to just see and remember. A long 16 digit strong text password will be much harder to remember. It is something that most users can actually use without worrying about mental overload of remembrance.
probably some reassurances around how this is not susceptible to whatever the first attack vector i think of is.
Other than the practically infinite image based entropy and points mentioned above, here are other security protocols that make PicKey's architecture secure :
Phishing-resistant deep links
On-device verification
Short-lived PKCE-style OAuth flows
Biometrics
AES-256-GCM Cipher
Secure KMS
Least-privilege architecture
End-to-end encryption
You only need to upload or select your photo when you login/signup to PicKey (which is an infrequent event and is generally valid for a long time barring some verifications).
We've found that most young adults do not use password managers or reuse older passwords, mainly because there is no motivation towards good secure habits. Our gamification is aimed towards rewarding good personal cybersecurity habits (like giving free access to PRO plans if one keeps strong passwords).
All of these are relevant questions, and I'd be happy to answer any followup questions that you may have. Our aim is to keep all of the cybersecurity fundamentals strong, but also make it usable to the people who need it the most.
Nas.io
How does PicKey handle changes in photos over time or lighting differences?
PicKey.ai
@nuseir_yassin1 thanks for the question.
Our Neural Network is trained on Semantic Understanding, not just pixel-perfect matching.
It understands the "concept" of your photo (memory of it instead of the exact pixel data). Small variations in pose, lighting, or growth are automatically handled by the model's tolerance layers.
Similar to how you recognize your living room each day, even if things change regularly in it.
If the visual change is drastic or you'd like more keys, you can create or update your Master Key(s) using your trusted device credentials.
Will be happy to answer any follow-up question you may have on this.
Nas.io
@gaurav_upadhyay1 Makes sense. Could you expand more on, "If the visual change is drastic or you'd like more keys, you can create or update your Master Key(s) using your trusted device credentials."?
PicKey.ai
@nuseir_yassin1 Sure.
PicKey's photo based password managers offer very high security compared to any traditional password manager's master password due to the possible combinations you get.
For a typical master password, you only can use keys of your keyboard (94 options, a-z, A-Z, 0-9, special characters etc) per position. But in PicKey, each pixel holds more than 4.2 billion possibilities (RGBA) and so for an HD image as a master password, the security it gives is practically infinite times more, yet very very easy to just see and remember.
Since PicKey's master keys are so secure, we allow you to create multiple master keys that log you into the same account. So you can have a photo key with your dog AND another photo key with your gaming setup, both logging you into the same PicKey account.
This is what i meant by using multiple keys or changing keys if you want drastic changes in your master keys (like want to change photo of a dog to your gaming desk). You can even have both of them active and use any of them to manage all of your passwords.
Hope that clarifies your question.
Nas.io
@gaurav_upadhyay1 it does, thank you for the detailed explanation, Gaurav.
I read this in the pinned maker comment... Traditional password managers that still rely on “one master password to rule them all”. I know who you're talking about xD
Congrats on the launch Gaurav. You got my support!
PicKey.ai
@zerotox haha! you got it.
But in all seriousness, maybe "one master password to rule them all" thinking is what is preventing adoption of password managers by those who actually need it the most.
I can bet that nobody wakes up in the morning and feels excited about memorizing master passwords filled with uppercase, lowercase, special characters, numbers and 16 digit long sequences.
Which side of the bet are you on :)
and thanks for your support. It means a lot.
@gaurav_upadhyay1 Didn't knew something like this could even exist. Now we know the possibilities. Perhaps, you're pushing boundaries in this space. Well done!!!
PicKey.ai
@zerotox Thank you so much.
Yes, it does appear that it is something new in the cybersecurity space (the USPTO was kind enough to grant us several patents. Some are pending, but most have been granted).
I guess that using AI ethically in cybersecurity was only made possible at this scale with recent developments and progress in the models and world understanding.
Your encouragement means a lot, we'll certainly keep pushing boundaries.